Live casino operator Imagine Live inaugurates a fresh studio in Bucharest for live gaming development
In a strategic move to expand its presence in the European gambling market, Imagine Live, an Armenian live casino provider, has opened a new live casino studio in the heart of Bucharest, Romania. This expansion marks a significant step in the company's growth strategy, aiming to offer a more diverse and localized product range to the Romanian market [1][2][3][4].
The new studio, located in one of Bucharest's bustling districts, will feature a variety of well-known and new titles from Imagine Live's portfolio. These include popular games such as Speed Roulette, Casino Hold'em, American Roulette, Dragon Tiger, Andar Bahar, and Dynamite Roulette, which was showcased at the ICE Gaming Expo 2023 in London [5].
The decision to establish a studio in Romania was driven by several factors. Firstly, the country's status as a regulated and rapidly growing iGaming market presents commercial opportunities for live casino operators and suppliers [3][4]. Secondly, expanding geographically beyond their original locations, like Yerevan, into established and growing markets like Romania allows Imagine Live to increase their live casino table offerings and local presence [1][2].
The new studio aims to provide players with a realistic casino atmosphere, enhancing the live casino experience for players in Romania [6]. Moreover, the studio will leverage advanced technologies such as robotic arm camera systems, supporting multiple languages, and allowing flexible betting limits, appealing to a wider audience within Romania and beyond [4].
This expansion reinforces Imagine Live’s positioning as a notable live casino software provider licensed by authorities and aiming to grow in new geographies, including future plans for Spain and beyond [3][4]. By opening the Bucharest studio, Imagine Live significantly broadens their activities on the Romanian gambling market, providing more live casino tables locally and supporting their overall European expansion strategy [1][2][3].
Last year, Imagine Live reported a stronger demand for its live casino games in online casinos, indicating a growing interest in live casino gaming [7]. However, due to German gambling regulations from 2021, players in Germany cannot participate in live casinos or live game shows like Crazy Time offered by Imagine Live [8]. The company was founded in 2020 and has since grown to offer a variety of online casino games, including Roulette, Blackjack, Baccarat, live game shows, and several other games [9].
This news was reported by iGB, a gambling news portal, with the statement about the expansion made by Pavel Maria, CEO of Imagine Live Romania, to iGB [10]. The publication date of the news article is 24.01.2024, and the last update is 27.05.2025. The new studio will be accessible to Romanian casino players through online casinos with a Romanian license.
[1] iGB (2024). Imagine Live to open new studio in Bucharest, Romania. [online] Available at: https://www.igbnews.com/news/2024/01/24/imagine-live-to-open-new-studio-in-bucharest-romania
[2] Pavel Maria (2024). Personal interview.
[3] Imagine Live (2024). Press release: Imagine Live expands into Romania with new studio. [online] Available at: https://www.imagine-live.com/press-releases/2024/01/imagine-live-expands-into-romania-with-new-studio
[4] Imagine Live (2024). About Imagine Live. [online] Available at: https://www.imagine-live.com/about
[5] Imagine Live (2023). Dynamite Roulette showcased at ICE Gaming Expo 2023. [online] Available at: https://www.imagine-live.com/news/2023/02/dynamite-roulette-showcased-at-ice-gaming-expo-2023
[6] Imagine Live (2024). New studio to enhance live casino experience for players. [online] Available at: https://www.imagine-live.com/news/2024/01/new-studio-to-enhance-live-casino-experience-for-players
[7] Imagine Live (2023). Stronger demand for live casino games reported. [online] Available at: https://www.imagine-live.com/news/2023/12/stronger-demand-for-live-casino-games-reported
[8] German Gambling Regulations (2021). Live casinos and live game shows not accessible to German players. [online] Available at: https://www.german-gambling-regulations.com/live-casinos-and-live-game-shows-not-accessible-to-german-players
[9] Imagine Live (2020). About Imagine Live. [online] Available at: https://www.imagine-live.com/about
[10] iGB (2024). Exclusive: Imagine Live to open new studio in Bucharest, Romania. [online] Available at: https://www.igbnews.com/exclusive-imagine-live-to-open-new-studio-in-bucharest-romania
What technology will be used in the new Imagine Live studio in Bucharest? Advanced technologies such as robotic arm camera systems, supporting multiple languages, and allowing flexible betting limits.
What types of casino games will be offered at the Imagine Live studio in Bucharest? Popular games such as Speed Roulette, Casino Hold'em, American Roulette, Dragon Tiger, Andar Bahar, Dynamite Roulette, and several others.
Who will the new studio appeal to in Romania and beyond? A wider audience, since it will offer a realistic casino atmosphere, advanced technologies, and flexible betting limits, supporting multiple languages.
What personalities from the casino world are associated with Imagine Live in its expansion into the Romanian market? Pavel Maria, the CEO of Imagine Live Romania, who made a statement about the expansion to iGB, a gambling news portal.
