Local patrons of Orleans in Las Vegas contribute to Boyd Gaming's revenue, offsetting the impact of decreasing tourist numbers in the city's market.
In the current economic slowdown, Boyd Gaming's Orleans Hotel and Casino has proven to be a resilient beacon. Located in the heart of Las Vegas, Nevada, this commercial casino has solidified its local following and is now playing a crucial role in Boyd Gaming's financial performance.
Last month, Boyd Gaming showcased the Orleans Hotel and Casino as a backdrop for announcing a sponsorship with the Las Vegas Raiders. The agreement designated Boyd Gaming as the locals' gaming partner for the football team.
The Orleans Hotel and Casino's local following may be the key to its success as Las Vegas tourism volume experiences declines. In June, visitation dropped by 6.5 percent compared to the previous year, and this trend has continued for the past four months. The results for July's visitation are expected to be released on Wednesday.
Despite the overall decline in visitor numbers, revenue from gambling in Clark County increased by 3.5% in June. This increase suggests that local or repeat play is helping casinos like the Orleans Hotel and Casino weather the storm.
The Orleans Hotel and Casino caters more to local visitors than tourists, which positions it to better withstand the tourism downturn affecting Strip-centric venues and convention-driven resorts. In fact, reports from 2025 note empty casinos and layoffs in tourist-dependent resorts, but local-focused casinos like the Orleans have maintained steadier business thanks to local customer traffic.
The decline in Las Vegas tourism is attributed to several factors, including rising travel costs, Canadian boycotts, and decreased domestic travel, particularly from California. These factors have led to a significant drop in visitor numbers, impacting many Strip casinos reliant on tourists.
However, Boyd Gaming's Orleans Hotel and Casino is well-equipped to handle these challenges. Its focus on local customers has proven to be a successful strategy, allowing it to maintain a steady stream of revenue even during tough times. As the economic situation continues to evolve, it will be interesting to see how Boyd Gaming's Orleans Hotel and Casino continues to adapt and thrive.
- The casino culture at the Orleans Hotel and Casino, specifically its array of casino games, has been instrumental in attracting a local following, making it a resilient beacon even amidst the economic slowdown.
- The recent sponsorship agreement between Boyd Gaming and the Las Vegas Raiders, designating the Orleans Hotel and Casino as the locals' gaming partner for American Football, has further bolstered the casino's ties with the local community.
- While sports-betting is traditionally tied to sports like football (NFL and NCAA) and American Football, the Orleans Hotel and Casino's success demonstrates that a focus on local customer interest can drive revenue growth even in a declining tourism market.
- Despite the downturn in Las Vegas tourism due to factors like rising travel costs, Canadian boycotts, and decreased domestic travel, particularly from California, the Orleans Hotel and Casino is less affected due to its emphasis on local customers.
- In the future, as the NFL season kicks off and the Orleans Hotel and Casino continues to strengthen its ties with the local community, it may serve as a model for other casinos facing similar challenges, illustrating the potential of a localized casino-and-gambling strategy in times of economic slowdown.
