L'Oreal selects Vanya Panayotova as the new manager for their operations in Turkey
L'Oréal, the renowned French cosmetics brand, has appointed Vanya Panayotova as its new country manager for Turkey, effective from September 1. This shift marks a significant move from regional management to global expertise for Panayotova.
Panayotova previously held the position of General Manager at L'Oréal Bulgaria, where she emphasised sustainable growth and team development. Her tenure in this role resulted in more than doubling L'Oréal's sales. Before that, she served as the general manager for Romania at L'Oréal.
In the Adria-Balkan market, which includes Bulgaria, Serbia, Slovenia, Croatia, North Macedonia, Albania, Kosovo, Montenegro, and Bosnia and Herzegovina, Panayotova also oversaw the operations. Her success in this region has been a testament to her leadership skills and strategic vision.
In her new role, Panayotova aims to advance L'Oréal Türkiye's strategies in digital transformation, consumer focus, and sustainable growth. These priorities are seen as crucial for strengthening L'Oreal's position in one of its key emerging markets.
L'Oréal Türkiye's strategic priorities, as highlighted by the company, also include digital transformation, consumer focus, and sustainable growth. These priorities are seen as key reasons for Panayotova's appointment to lead L'Oréal Türkiye.
Meanwhile, Ontex, a leading hygiene company, has handed over its subsidiary in Turkey to an unspecified entity. This event may pave the way for new opportunities in the Turkish market, which L'Oréal Türkiye is poised to capitalise on under Panayotova's leadership.
Panayotova's career experience includes senior roles in diverse markets and business environments across the Balkans, Russia, Middle East, Africa, and Europe. Her extensive experience and proven track record make her an ideal choice to lead L'Oréal Türkiye.
L'Oréal Türkiye is one of the group's key emerging markets, and Panayotova's appointment is expected to drive its growth and success in the coming years. With her focus on sustainable growth, consumer focus, and digital transformation, Panayotova is poised to lead L'Oréal Türkiye to new heights.
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