Marcus Collins takes on the role of Head of Planning at Wieden+Kennedy New York
Marcus Collins, a renowned figure in the advertising industry, has returned to agency life after a brief hiatus. Following his departure from Detroit agency Doner, Collins focused on completing his doctorate and teaching full-time. Now, he has taken on a new role, joining Wieden+Kennedy New York as the head of planning.
Collins' return to the agency world was facilitated by a conversation with Wieden+Kennedy's COO, Neal Arthur, and Global Chief Creative Officer, Karl Lieberman. The discussion, likened by Collins to a great first date, marked the beginning of a potential partnership.
During the conversation, Collins expressed his interest in moving away from traditional advertising towards more meaningful, engaging content. This shift in focus aligns with Wieden+Kennedy's reputation for creating innovative and impactful campaigns that resonate with audiences.
Karl Lieberman, known for his work on groundbreaking campaigns like Nike's 'Just Do It' and the 'Squarespace' series, will undoubtedly provide valuable guidance and inspiration to Collins in his new role.
Collins' appointment at Wieden+Kennedy is a testament to the agency's commitment to attracting top talent and fostering an environment that encourages creativity and innovation. As he settles into his new role, Collins is poised to make a significant impact on the agency and the advertising industry as a whole.
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