Marketing professionals invited to attend an online seminar by NetElixir, focusing on strategies and insights for navigating the rise of AI in marketing.
Professor Jerry Wind, the Lauder Professor Emeritus and Professor of Marketing at The Wharton School at The University of Pennsylvania, is set to share his insights on marketing-driven business strategy, creativity and innovation, and AI for customer engagement at a live webinar hosted by NetElixir.
This will mark the fourth time Professor Wind has collaborated with NetElixir, having previously spoken at their Reimagine Tomorrow Series and the Connecting the Dots Virtual Conference, as well as conducting a workshop on rethinking innovation for retail leaders at the 7th annual X=Experience conference in 2019.
NetElixir, an independent growth marketing consultant for leading retail, direct-to-consumer (DTC), and B2B brands, is based in Princeton, NJ, with subsidiary offices in Hyderabad, India. The agency has been driving profitable growth for e-commerce businesses since 2004 and is the only New Jersey-based agency in Google's Leadership Circle.
The webinar, titled "Innovation and AI: How To Prepare For The Future Of Digital Marketing", will take place live on Thursday, May 18th at 11 AM EST. The discussion will focus on the transformation from old to new digital initiatives, fostering a culture of experimentation for brand growth, leveraging generative and conversational AI to stimulate creativity, and understanding the impact of AI innovations on online shopping and behavior through e-commerce category-level data.
Udayan Bose, NetElixir's Founder and CEO, expressed his excitement to welcome Professor Wind back to speak with NetElixir. Bose considers the rapid adoption of generative AI as a game-changer, especially for marketers.
NetElixir specializes in winning high-value customers through targeted demand generation campaigns on Google Ads and Meta remarketing campaigns. The strategic insights provided by NetElixir enable brands to humanize their customer relationships through search, social, programmatic display, and retail media channels.
Jerry Wind is also a board member for Amelia, further demonstrating his commitment to innovation and technology in the business world.
The webinar promises to be an enlightening event for anyone interested in the intersection of marketing, innovation, and AI. Don't miss this opportunity to learn from one of the world's leading authorities on these topics.
