McDonald's Breakfast Revolution: Jim Glover Pioneers the Morning Meal Offering in the U.S.
In the 1970s, a one-minute advertisement for McDonald's gained significant attention, not only for its catchy jingle but also for the voice behind it. Singer-songwriter Richie Havens lent his distinctive voice to the ad, promoting the importance of early risers and the company's coffee and breakfast offerings.
The ad, produced in the midst of the 1970s, was part of a series that highlighted Black advertising professionals. Among those involved was Jim Glover, who played a pivotal role in securing Richie Havens for the campaign. Glover's work on the McDonald's ad in the 1970s is particularly meaningful to him, as he considers it a significant milestone in his career.
Derek Walker, the agency owner, is partnering with a news source to showcase a series featuring Black advertising professionals. In the series, Jim Glover is prominently featured, and the McDonald's ad with Richie Havens is a key part of the discussion.
The Washington Post wrote about Richie Havens' involvement with the McDonald's ad in 1984, discussing the significance of his participation and the impact it had on the advertising industry. The article also mentioned Jim Glover's role in securing Havens for the campaign, crediting him for his efforts.
However, the name of the advertising agent who made Jim Glover known in connection with the McDonald's advertising campaign in the 1970s is not clearly identified in the provided search results. Regardless, the collaboration between Havens and Glover resulted in a memorable ad that continues to be celebrated today.
The ad showcases McDonald's readiness for early risers, emphasising the company's commitment to providing quality coffee and breakfast options for those starting their day early. The ad, with its catchy jingle and Havens' soothing voice, became a staple of the 1970s advertising landscape and remains a testament to the power of creative collaboration in advertising.
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