Michigan Gaming Regulatory Authority recognized for promoting responsible gambling initiatives
The Michigan Gaming Control Board (MGCB) has been making waves in the digital marketing world, winning the highest honor from the prestigious dotCOMM Awards for their standout "Mini Me" commercial.
The "Mini Me" ad, a central piece of the 'Don't Regret the Bet' responsible gaming campaign, has been successful across several digital platforms. It has resonated with its young audience, particularly the 18-24 age demographic, due to its engaging use of hand-drawn animation and live-action sequences.
The campaign, run by the MGCB, targets this age group specifically because research indicates that they are at an increased risk of gambling-related problems. The "Mini Me" ad is designed to address this issue, aiming to prevent gambling-related problems among this demographic.
The "Mini Me" commercial's success can be attributed to its resonance with its young audience, as shown by research. The ad's standout use in Social Media Marketing has also been recognised, further highlighting its effectiveness.
Henry Williams, the executive director of the MGCB, is the driving force behind these responsible gaming initiatives, including the "Mini Me" advertising. His leadership has led to the MGCB receiving the 2025 Platinum dotCOMM Award for the "Mini Me" commercial.
Javier Rodriguez, in an article about the MGCB's award, highlighted the importance of the "Mini Me" ad in the 'Don't Regret the Bet' campaign, stating that it serves as a powerful tool in promoting responsible gambling among the 18-24 age demographic.
The dotCOMM Awards, a competition that honors excellence in web creativity, digital communication, and social media, recognised the MGCB's "Mini Me" commercial for its innovative approach and impact. The award is a testament to the MGCB's commitment to responsible gaming and their ability to effectively engage their target audience.
