Mixed Martial Arts powerhouse UFC plans to eliminate the pay-per-view model, as part of a monumental $7.7 billion media rights agreement inked with Paramount.
The Ultimate Fighting Championship (UFC) has announced a significant shift in its broadcasting strategy, as it secures a seven-year deal with Paramount worth a staggering $1.1 billion annually. This deal marks a major milestone for the mixed martial arts organisation, positioning it among the biggest sports in the world.
Starting next year, the UFC's premium live events will air on ESPN's direct-to-consumer service, a move that is set to make it more affordable and accessible for fans to view UFC events. Notably, UFC fights have been airing on ESPN Plus since 2019.
Under the terms of the deal, Paramount will distribute 13 major UFC events and 30 Fight Nights through its direct-to-consumer platform, Paramount+. Additionally, select UFC events will also air on CBS.
UFC President Dana White, who was in attendance during UFC 300 at T-Mobile Arena in Las Vegas on April 13, 2024, expressed his excitement about the deal, stating it is incredible for UFC fans and athletes. TKO Executive Chair and CEO Ariel Emanuel described the deal as a "milestone moment."
The deal provides the UFC with exposure on the Paramount and CBS networks, a move that is expected to boost the organisation's visibility and reach.
In a strategic move, the UFC will no longer use its pay-per-view model starting in 2026. Instead, there will be no additional cost for fans to watch UFC numbered events.
Paramount SkyDance Corp.'s stock price decreased by 0.19%, while TKO Group Holdings' stock price increased by 1.03%.
The UFC's previous agreement with ESPN was reportedly valued at around $300 million per year. The new deal is a testament to the UFC's growing popularity and its ability to command higher licensing fees.
Mark J. Rebilas, a renowned photographer, captured UFC President Dana White during UFC 300. The deal is expected to bring more such moments into the spotlight.
Paramount CEO David Ellison expressed a vision for prioritizing technology to enhance storytelling and the overall viewing experience. This focus on innovation is likely to reshape the way UFC events are consumed by fans.
The UFC's decade-long agreement with ESPN is expected to be reviewed by the DOJ over potential competition concerns. However, the organisation remains optimistic about the future, as it embarks on this new chapter with Paramount.
The deal, in essence, represents a significant step forward for the UFC, as it continues to evolve and grow in the world of sports entertainment.
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