Modeling career transitions from Germany's renowned show to the Shark Tank-like entrepreneurial platform.
Lena Gercke, a renowned figure in the German modeling and TV industry, has added another feather to her cap by becoming a guest lioness on the popular German business reality show, "Die Höhle der Löwen".
Gercke, who found fame as the winner of the first season of "Germany's next Topmodel" in 2006, has had a long and successful career in the industry. She has served as a guest juror on "Germany's next Topmodel" several times and has also hosted shows such as "red!", "Prankenstein", "Deutschland tanzt", and "The Voice of Germany". In addition, she sat on the jury of RTL's casting show "Das Supertalent" in 2013 and 2014.
In 2017, Gercke founded her own fashion label, LeGer, which became an independent company based in Berlin in 2021. Since then, LeGer has also started producing perfumes. Gercke's fashion and interior brand "LeGer by Lena Gercke" was founded in partnership with About You in 2017, and has since achieved millions in sales. Additionally, she co-founded the company BidX with her husband in 2017.
Gercke's latest venture into the world of business reality TV comes in the form of her participation as a guest lioness on "Die Höhle der Löwen". Preparing for her role, Gercke watched a few episodes of the show to familiarise herself with the format. Her decision-making in the show was based on her gut feeling, making for a fascinating and engaging viewing experience.
The episode featuring Gercke as a guest lioness will air on RTL from September 8th and will air on VOX on Monday, September 15th at 8:15 PM.
In her personal life, Gercke is in a relationship with Dustin Schön, a director and owner of a production company. The couple has two daughters, born in 2020 and 2022. Gercke gave up the moderation of "The Voice" to focus on her entrepreneurship, demonstrating her commitment to her various ventures.
Gercke enjoyed her experience in "Die Höhle der Löwen" and expressed interest in potential future appearances. She found the invitation to participate in the show as an honor and considered it a big learning experience for her. With her successful career in modeling and TV, her participation in "Die Höhle der Löwen" is yet another testament to her versatility and adaptability.
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