Mohegan Sun's reality show finds success among staff members and visitors
Mohegan Sun, the renowned casino and entertainment complex in Connecticut, has been captivating audiences with its in-house online TV show, "Back of House." Now entering its 10th season, this branded series provides a unique glimpse into the operations and culture of the casino, humanising the casino experience for viewers.
Created by Mohegan Sun's Senior Vice President of Marketing Communications, George Galinsky, "Back of House" was conceived as a way to authentically showcase the property and its employees. Galinsky's vision was to create buzz about Mohegan Sun, highlighting its epic architecture, design, and guest services.
The show offers viewers an exclusive look at the day-to-day activities that occur behind the public-facing areas of Mohegan Sun. From the kitchens where chefs prepare mouth-watering dishes, to the front office where staff ensure smooth operations, "Back of House" offers a captivating insight into the venue's workings.
Employees at Mohegan Sun have taken pride in the show, looking forward to its release each year. Initially, casino patrons were indifferent to the show, but they have since become comfortable with being filmed and now want to participate. In fact, the show has increased loyalty among Mohegan Sun's customers.
"Back of House" features a variety of employees, from chefs to front office personnel, and has even attracted high-profile celebrities such as Rob Gronkowski, Snoop Dogg, and Martha Stewart, who waived their fees to appear on the show.
Available to watch 24/7 online and in hotel rooms at Mohegan Sun, "Back of House" serves as a marketing and engagement tool, offering fresh content that promotes Mohegan Sun’s diverse offerings, including entertainment events and hospitality services. This strategy has helped strengthen audience loyalty and interest, as evidenced by promotional material for new seasons and episodes on platforms including iSpot.tv which highlight the show's ongoing production and appeal.
Despite its success, detailed public information on the full scope of the show's content, audience size, or critical reception is limited based on the available search results. However, the impact of "Back of House" on Mohegan Sun's brand and customer engagement is undeniable. The show has helped humanise the casino experience, connecting more personally with guests and followers through digital media, and has played a significant role in promoting Mohegan Sun as a great property.
In an interview, Galinsky described "Back of House" as a perfect reinforcement of Mohegan Sun's brand, stating that it was not a paid opportunity for participants, but an "extra task" that employees were proud to be a part of. He views the show as a testament to the pride and camaraderie that exists within the Mohegan Sun team, and a powerful tool for showcasing the property's beauty and guest services.
With its 10th season underway, "Back of House" continues to be a popular and engaging series that offers a unique and captivating glimpse into the world of Mohegan Sun.
The Mohegan Sun TV show "Back of House," created by George Galinsky, serves as a successful endeavor to showcase the casino's entertainment and casino-culture, offering viewers an exclusive behind-the-scenes look at the property and its employees. The show, now in its 10th season, has become a powerful marketing tool, humanizing the casino experience and fostering audience loyalty.
