Money allocated, $3.65 million, to be invested in NBA tournament and college football in Las Vegas.
Las Vegas Set to Host Major Sports Events in the Coming Years
Las Vegas is gearing up for an exciting few years as it prepares to host a series of major sports events. The city's Allegiant Stadium will be the centre of attention, playing host to college football games and basketball tournaments.
Last year, the game between USC and LSU at Allegiant Stadium attracted close to 59,000 fans, with 9 out of 10 attendees being from out of town. This trend is expected to continue, with the return of the popular college football kickoff games from 2027 through 2030. The Las Vegas Kickoff Classic will return under a new four-year deal with ESPN Productions, starting in 2027.
The 2030 Vegas Kickoff Classic will feature the Arkansas Razorbacks versus the Texas Tech Red Raiders. The games will draw more than 290,000 visitors and generate over 215,000 hotel room nights during the four-year stretch. The return of the Las Vegas Kickoff Classic is seen as a powerful way to help defeat the current tourism slump and keep the city buzzing with visitors and stadiums packed with fans.
In the world of basketball, the NBA's midseason tournament will unfold in Las Vegas in December. The Emirates NBA Cup, which will take place at T-Mobile Arena from December 14-16, will mark the third straight year the league has staged its semifinals and finals in Las Vegas. The championship game of last year's Emirates NBA Cup drew 2.99 million TV viewers on ABC.
The LVCVA is providing $1 million for the Emirates NBA Cup, and $2.65 million across the series. The funding will decrease from $1 million in 2027 to $350,000 in 2029, and then increase again in 2030. The NBA's commitment to Las Vegas doesn't end there, as the 2027 lineup includes the game between the 2025 NBA champion Oklahoma City Thunder and the Milwaukee Bucks.
The Emirates NBA Cup isn't the only basketball event attracting out-of-town fans. Last year's tournament attracted over 17,300 out-of-town fans and nearly 19,000 hotel stays. Clint Overby, ESPN's vice president of events, commented that "Labor Day, Las Vegas, College Football - it's the perfect trifecta to celebrate the start of the season."
The LVCVA is also committing $3.65 million to host major events, with the aim of keeping Las Vegas at the forefront of the sports world. The city's commitment to sports tourism is evident, and fans can look forward to exciting games and tournaments in the coming years.
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