Most Fascinating Marketing Campaigns for the Olympics and Paralympics in Rank Order
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The Creative Effectiveness Platform, System1, has unveiled the top 10 commercials from the 2024 Olympic and Paralympic Games, showcasing a diverse range of advertising strategies that have captured the hearts of viewers worldwide.
In the ranking, Dick's Sporting Goods (US) takes the lead with a remarkable score of 5.7 stars for their 'Big Moments Every Day' commercial. The featured image of this ad can be found on YouTube. Following closely is YES BANK (India) with a score of 4.9 stars for their 'Cheer for Team India at the Paris Olympics 2024' commercial.
AAMI (Australia) and Accor (France) both received 4.7 stars for their 'When Our Athletes are in the Making' and 'Glace' commercials, respectively. Meanwhile, Woolworths (Australia) and Rebel (Australia) received 4.8 and 4.6 stars for their 'Fresh Fuels the Best in All of Us' and 'Sport is Calling' commercials, respectively.
The 2024 Olympics ads averaged 3.2 stars, highlighting the exceptional performance of the top 10 commercials. Other notable mentions include Aldi (UK) with 4.7 stars for their 'Has Kevin Met His Match?' commercial, and NBC Sports (US) and Qantas (Australia) with 4.6 stars for their 'Why is Sabrina in Paris?' and 'Qantas x Australian Olympic and Paralympic Teams' commercials, respectively.
BBC (UK) received 4.4 stars for their 'Paris 2024 Olympics | Official Trailer'.
Jon Evans, Chief Customer Officer at System1, noted that brands that inspire and wow viewers will win effectiveness medals. He mentioned that numerous ads are featuring distinctive brand assets like recurring characters, while others are using celebrity athletes, highlighting future hopefuls, or leaning into humor as a brand-building strategy. Additionally, Evans stated that plenty of ads are using rich storytelling to make their mark.
However, Evans did not specify which ads in the top 10 used the mentioned strategies. Unfortunately, there are no search results providing information about which brands achieved the highest scores for advertising the 2024 Olympic and Paralympic Games in the System1 platform test or which countries are in the top 10.
As we look forward to the 2024 Olympic and Paralympic Games, these top 10 commercials offer a glimpse into the creative and effective advertising strategies that have resonated with viewers, setting the stage for an exciting competition both on and off the field.
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