Music Production Studio Aims to Assist Businesses in Steering Clear of Missteps in Audio Branding Strategy
In the digital realm of Adweek at Home, a session focused on the importance of audio in the current environment was held on Tuesday. Led by executives from the legacy sonic design firm, Made Music Studio, the discussion aimed to guide brands on strategies they should adopt in the audio-first culture.
Among the attendees was Kristen Lueck, vice president of strategy at Made Music Studio, and John Taite, a global evp of brand partnerships. However, the session did not promote any specific brand or product. Instead, it served as a platform for insightful discourse.
In an interesting turn of events, the session was followed by the unveiling of a mashup video by YouTube creator, Microsoft Sam. Titled "Every Covid-19 Commercial is Exactly the Same," the video has been recognised by advertising professionals for its thought-provoking commentary on the common themes and strategies used in COVID-19 commercials.
The video is a compilation of somber brand spots from companies like Apple, Google, Coca-Cola, Nike, and Amazon. A striking feature of the video is the nearly identical "sad piano" soundtracks in the background, a choice that seems to have been popular among these companies since 2020.
Despite not being discussed during the session at Adweek at Home, the mashup video by Microsoft Sam is a critique of the uniformity in the messaging of COVID-19 commercials. It does not aim to promote any negative sentiment towards the companies featured in the mashup, but rather to highlight the similarities in their approaches.
Interestingly, the video does not contain any advertisements for products or services. Instead, it serves as a reflection on the strategies used by brands during the pandemic. The video by Microsoft Sam has been well-received by advertising professionals, adding a fresh perspective to the ongoing discourse on brand strategies in the audio-first culture.
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