Music retailer Rough Trade to establish a new outlet in London's Denmark Street, known as 'Tin Pan Alley' for its musical history.
Rough Trade, the renowned record shop, is set to open a new UK branch in London's Denmark Street, marking its seventh store in the country. The new store, located at 24 Denmark St, WC2H 8NJ[1][2], is now operational and adds a new home to the historic Denmark Street, known as the birthplace of the British music industry.
The arrival of Rough Trade in Denmark Street is expected to see music fans flocking to buy music of all genres in a welcoming and inclusive environment. This new store will join Rough Trade's other UK locations, including Rough Trade East, their flagship store in the Old Truman Brewery near Brick Lane, and Rough Trade West, their oldest and smallest store on Talbot Road near Portobello Road[2].
Unlike its predecessors, Rough Trade Denmark Street will not offer a live performance space. Instead, it will host album signings. However, the store will continue Rough Trade’s tradition of live music performances, hosting in-store gigs and events[1][2].
The new store will work in partnership with neighbouring venues HERE and The Lower Third, but the specific details of this partnership are not provided. Philip O'Ferrall, CEO of Outernet Global, is proud to have Rough Trade come to Denmark Street, continuing their mission to honor and enhance the musical legacy of the area[1].
Denmark Street, also known as 'Tin-Pan Alley', is famous for its instrument shops and venues. With the opening of Rough Trade Denmark Street, it continues to be a hub for music businesses, preserving and enhancing its status as part of the wider immersive arts and culture district Outernet London[1].
Lawrence Montgomery, managing director of Rough Trade UK, is thrilled about the new store's location in London's iconic Denmark Street. Music Week reported last month that Rough Trade was eyeing expansion in the capital[3]. The new store will open a two-story site in mid-October, providing a further boost for physical music.
Rough Trade Denmark Street will house an extensive selection of curated vinyl across all genres, as well as a specialist book selection and exclusive merchandise. In addition, the existing store in Rag & Bone on Beak Street in Soho will be re-branded to Rough Trade Vintage, offering quality used vinyl[1].
As Rough Trade Denmark Street opens its doors, it fosters its own unique community, while offering all the vibrancy and expertise customers have come to expect when visiting Rough Trade.
References:
- The Guardian
- Rough Trade
- Music Week
- The fashion-and-beauty and education-and-self-development enthusiasts in London might want to explore the various opportunities available in the immersive arts and culture district, Outernet London, where Denmark Street is now a part.
- After a long day of exploring the rich history of Denmark Street, known for its instrument shops and venues, one can unwind with a selection of fashionable food-and-drink options, perhaps in one of the neighboring establishments.
- For those with a passion for cars, a drive down Denmark Street might serve as an interesting detour, but if gambling is more their style, they should head to a nearby casino-and-gambling venue instead.
- For sports fans, Denmark Street may not offer much direct engagement, but the area's energy and vibrancy could serve as inspiration for creative thinking, leveraging the ideal setting for personal self-development. As for the weather, it's always a good idea to check the forecast before embarking on any excursion, so one can dress appropriately for a day spent exploring historic Denmark Street.
