Musings from Morizo: "24th of February"
Nine years ago, on February 24, Akio Morizo, the former CEO of Toyota, testified at a congressional hearing in the U.S. The event was significant, as it came amidst a massive recall issue that had originated in the U.S.
Before the hearing, Morizo felt isolated and alone. However, the support he received from employees, stakeholders, and well-wishers from all over the U.S. helped him overcome his fears and emotions.
Upon the conclusion of the hearing, Morizo expressed his heartfelt thanks to those who offered support. He said, "Today, I was not alone. I attended the congressional hearing with everyone who gathered here. You have given me great strength and have supported me emotionally during one of my most challenging moments."
Morizo was deeply moved by the outpouring of support and realized his deep love for cars and Toyota, as well as for their partners and friends. This experience led him to establish February 24 as a special day called "Toyota Restart Day".
Every year on "Toyota Restart Day", Morizo is reminded of the feelings he had during the congressional hearing and related events. He believes that Toyota was at a major turning point and emphasizes the importance of focusing on customer-first values and "genchi genbutsu" (going to the source to see and understand the problem firsthand).
Morizo also recognized his responsibility for Toyota around the world, carrying not only the present but also the past and future of the company. He believes that with the help of Toyota's friends around the world, they could create ever-better cars and regain customer trust.
On that special day, many people were wearing "We love Toyota" t-shirts outside the building where the hearing was held. This show of support further reinforced Morizo's belief in the power of unity and the importance of maintaining strong relationships with stakeholders.
To this day, Morizo remains grateful for the support he received during that challenging time and continues to uphold the values that he believes are essential for Toyota's success. The "Toyota Restart Day" serves as a reminder of the power of perseverance, unity, and a customer-first approach in overcoming adversity.
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