Mykonos BC secures Betsson as its primary sponsor, rebranding for the upcoming season
Betsson, a leading online gambling company, has entered into a significant alliance with Mykonos Basketball Club, a Greek professional basketball club. Under the terms of the alliance, Betsson becomes the naming sponsor of the team, and Mykonos BC will compete as Mykonos Betsson BC during the upcoming season.
The partnership goes beyond a sponsorship agreement, according to Thanos Marinos, Betsson's Managing Director in Greece. Marinos highlighted that the new collaboration holds significant long-term potential. He mentioned, "This partnership is not just about sports; it's about delivering tangible results through community-focused initiatives."
Mykonos BC's President, Alexandros Angeletakis, expressed optimism about the alliance with Betsson. He stated, "Betsson and Mykonos BC share a vision of high performance, professionalism, and responsibility." Angeletakis further added that this alliance is a testament to Mykonos BC's dedication and relentless efforts. The debut of Mykonos BC in the top tier of Greek basketball is a significant achievement for the club.
For Betsson, this alliance is a major achievement as it reaffirms their dedication to investing in communities and sports in markets where they operate. The strategic alliance is important for both parties, offering opportunities for growth and brand visibility. The collaboration between Betsson and Mykonos BC aims to strengthen their relationship through initiatives that engage the local community.
The alliance is a significant step in Betsson's sports sponsorship strategy, demonstrating their commitment to supporting sports teams in the markets they operate in. Betsson's Q2 financial results showed a 12% revenue growth to €303.7m, indicating a strong financial position to invest in such strategic partnerships.
Marinos expressed pride in supporting Mykonos BC as it enters the top division and contributing to initiatives that will create a lasting positive impact in the community. He stated, "We are excited to be part of Mykonos BC's journey and look forward to making a difference together."
The collaboration between Betsson and Mykonos BC is an initiative to boost Mykonos BC's growth and enable Betsson to reach new customers and raise awareness of its brand. The new sponsorship is expected to play a key role in the team's future growth. The alliance between Betsson and Mykonos BC is built on shared values, respect, and mutual ambition.
Betsson, founded in 2001, is a leading online gambling company offering various games such as casino, poker, sports betting, and bingo. The company's commitment to creating value in sports and communities is evident in this strategic alliance with Mykonos BC. As the season unfolds, fans and spectators can look forward to witnessing the impact of this partnership on and off the court.
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