Netflix prepares to launch live, interactive experiences in the United States
Netflix, the streaming giant, is set to bring fans closer to their beloved shows with the launch of three Netflix House locations across the US.
The first Netflix House will open its doors in Dallas on December 11, 2025, at Galleria Dallas. This permanent, free-admission entertainment centre will offer an immersive experience themed around popular Netflix series like Stranger Things and Squid Game.
Marian Lee, Netflix's chief marketing officer, shared her excitement, stating that these immersive experiences allow fans to play, shop, and taste the Netflix stories they love. The Netflix House is inspired by shows such as Wednesday, Stranger Things, One Piece, Squid Game, and Big Mouth.
In Dallas, fans can participate in Squid Game challenges, explore an immersive Stranger Things experience, and play games based on shows like Love is Blind and Big Mouth at the Netflix RePLAY arcade.
The Philadelphia location of the Netflix House will open on November 12, 2025, in the King of Prussia district. It will feature experiences such as an Eve of the Outcasts festival, a One Piece quest, virtual reality games, a Bridgerton-themed mini golf, and a Tudum theatre.
A third Netflix House will debut in Las Vegas in 2027 at BLVD Las Vegas on the Las Vegas Strip.
Attendees can also enjoy screenings of popular films such as KPop Demon Hunters at the Netflix House. For those interested, tickets for specific experiences will be available, but general admission to the Netflix House is free.
Netflix Bites, a full-service restaurant, will be available at the Netflix House, offering a unique dining experience. The company aims to transform fandom into reality with these immersive entertainment centres.
Tickets for the Philadelphia location will be available for pre-order starting October 17, while tickets for the Dallas location will be available for pre-order starting November 18.
The Tudum theatre is a part of the Netflix House Philadelphia, named after Netflix's fan-facing brand. This news marks an exciting step for Netflix, bridging the gap between the screen and reality for fans of its shows.
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