New Campaign for BetMGM Kicks Off in NFL Circuit with Jon Hamm as the Star
BetMGM, a leading sports betting and online gaming company, is set to launch its nationwide marketing campaign, 'Make it Legendary', on August 30, 2025. This campaign will extend beyond the NFL season, aiming to keep BetMGM's brand at the forefront of sportsbook visibility battles.
The first commercial, featuring Emmy and Golden Globe Award-winning actor Jon Hamm, will air during college football coverage in the United States. Hamm's association with the campaign is rooted in his trademark style, making him an ideal fit for BetMGM's witty, cinematic, and unmatched betting experience.
The creative platform for 'Make it Legendary' has been designed with a long-term advantage in mind. Mark Gross, co-founder and co-chief creative officer at Highdive, has played a significant role in its creation. The strategy emphasizes storytelling, connection, and brand resonance, ensuring the campaign resonates with a wide audience.
In addition to the initial airing, the campaign will feature multiple spots across various media channels nationwide. These placements will run throughout the fall, enhancing the visibility of the campaign and BetMGM's brand. The campaign will not be limited to television broadcasts but will also extend to digital and other media platforms.
By broadcasting the campaign nationwide and incorporating Hollywood star power, BetMGM aims to make a significant impact in the sports betting industry. The 'Make it Legendary' campaign is set to redefine sports betting experiences, offering an unparalleled blend of entertainment and gaming.
Stay tuned as BetMGM takes its brand to new heights with the 'Make it Legendary' campaign, airing on August 30, 2025.
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