New Jersey grants Relax Gaming exemption, marking US entrance with BetMGM partnership
Firing Up in the US: RLX Gaming Makes a Bold Entrance
The Grand Debut of RLX Gaming in New Jersey
RLX Gaming, a topnotch iGaming supplier recognised for its unique content, has seized the spotlight with its new vendor transactional waiver from the New Jersey Division of Gaming Enforcement. This groundbreaking move marks the supplier's flagship appearance in the US soil, kickstarting its operations with BetMGM.
This monumental step is the first state on RLX Gaming's strategic US expansion roadmap. Partnering with BetMGM, a leading iGaming and sports betting operator, amplifies this debut in New Jersey, setting the stage for exciting things to come.
RLX Gaming's premium in-house content, including hits like The Great Pigsby and Epic Joker, will now be accessible to BetMGM customers. These top performers are set to make a big splash in the Garden State.
RLX Gaming's success story in Ontario, Canada, where the brand aims to amplify its presence, has now crossed the border, indicating the brand's commitment to realising ambitious growth plans throughout North America.
BetMGM's award-winning online casino boasts an impressive collection of over 1,500 games and one of the largest state-by-state exclusive jackpot networks.
Simon Hammon, CEO at RLX Gaming, excitedly shared:"Setting foot in New Jersey is a monumental moment for our company. We've witnessed numerous successful launches in various key regulated markets in recent years, and this is one of the biggest so far. BetMGM's ideals perfectly resonate with our vision, and we anticipate our partnership to thrive."
Alexia Smilovic Ronde, Chief Regulatory Officer, added: "Entering New Jersey and securing our transactional waiver is a significant milestone for RLX Gaming. This is merely the beginning of our journey in penetrating the next level of US regulated markets.
- "This regulatory achievement reflects our determination to meet stringent US licensing requirements and provide top-notch service on all fronts to local operators. Our team eagerly awaits contributing to the dynamic and evolving landscape of online gaming in the United States."
Oliver Bartlett, VP of Gaming Product & Content at BetMGM, expressed: "BetMGM is delighted to welcome RLX Gaming into the US iGaming market. We're honoured to be the first operator in the states to bring their diverse and captivating portfolio of games to our award-winning online casino."
While Relax Gaming has yet to reveal its precise expansion plans after this New Jersey success, industry trends and the company's past actions point towards a series of strategic steps. These may include entering other US markets, partnering with local operators, tailoring content to appeal to US player preferences, and investing in marketing and player engagement tools.
- RLX Gaming's strategic expansion in the United States could potentially extend to other states, leveraging partnerships with local operators and adapting content to cater to American player preferences.
- The success of RLX Gaming in the online casino-and-gambling sector, coupled with its strong portfolio of sports betting offerings, positions the company well for long-term growth within the competitive US market.
- As RLX Gaming's presence expands in the US, it may seek to diversify its business operations, exploring opportunities in technology and finance sectors to further solidify its Market position.
