NFL joins forces with Champion for collaboration
In an exciting development for sports fans and fashion enthusiasts alike, Champion has announced a new partnership with Authentic, a leading sports merchandise company. This collaboration will see Champion enter the NFL and NHL apparel markets, marking a significant expansion for the brand.
Under this partnership, Champion will offer a wide range of merchandise for five NFL teams: the New York Giants, the New York Jets, the Dallas Cowboys, the Washington Commanders, and the Philadelphia Eagles. The collection will also include items for NHL teams such as the New Jersey Devils, the New York Rangers, and the New York Islanders.
The collection will feature T-shirts, sweatshirts, hoodies, and more for both men, women, and kids. Prices for the items will range from $39.99 to $129.99, offering a variety of options for every budget.
Authentic, which acquired Champion from HanesBrands in June 2024 for a deal worth $1.2 billion, will oversee the management of the brand. Ames Watson, the company behind brands like Lids, Mitchell & Ness, and Ebbets Field, played a crucial role in facilitating the NFL licensing deal for Champion.
Authentic, which has over $2 billion in annual revenue, operates more than 13,000 freestanding stores and shop-in-shops, providing a vast distribution network for the new Champion line. The company's brands have a presence in about 150 countries, ensuring that fans worldwide will have access to the new collection.
The expanded NFL and NHL offerings from Champion will debut later this month at Fanatics Fest in New York. Fans can look forward to purchasing these items later this year on the Champion website and at major retailers nationwide.
Champion's existing portfolio of branded league partnerships includes the NHL, Minor League Baseball, and Premier League Lacrosse. With this new partnership, the brand is set to convert into a licensed model, further solidifying its position in the sports apparel industry.
This partnership is a testament to Champion's commitment to providing high-quality, stylish apparel for sports fans. With Authentic's expertise and vast distribution network, fans can expect an exciting and expansive collection from Champion in the coming months. Stay tuned for more updates on this exciting collaboration.
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