Nottingham Forest secures Bally Bet as main sponsor for their jerseys
Nottingham Forest Partners with Bally's Corporation for 2025/26 Premier League Season
Nottingham Forest Football Club has announced a new sponsorship deal with Bally's Corporation, making the betting operator the front-of-shirt sponsor for the upcoming 2025/26 Premier League season.
The partnership, which was finalized in early August 2025, is considered a natural fit and is expected to resonate with Nottingham Forest fans across the globe. Under the deal, the Bally's logo will appear on the men's first team shirts, as well as prominently displayed around Nottingham Forest's home stadium, the City Ground.
This marks Bally's as a principal commercial partner for Nottingham Forest in the upcoming Premier League campaign. The deal aligns with a trend in the Premier League, where more than half the clubs have front-of-shirt sponsorships from betting or gambling companies for the season.
For Bally's Corporation, the partnership presents an opportunity to bring its global brand to the Premier League stage. Bally Bet, the betting operator's brand, aims to offer exceptional entertainment not only in real life but within the digital vertical. The company is built for bettors who know their game and want more from the people taking their bets.
The partnership will also introduce new audiences to Nottingham Forest. Bally Bet intends to deliver engaging experiences to bettors and football fans alike through this sponsorship.
Evangelos Marinakas, the owner of Nottingham Forest, expressed his excitement about the partnership, stating that it will provide the club with exposure via digital channels and will involve collaborating on initiatives that make a meaningful impact both locally and internationally.
Robeson Reeves, CEO of Bally's Corporation, also expressed his excitement, stating that the partnership is a significant step in Bally's journey to become a leading name in the sports entertainment industry.
The new gambling sponsorship comes during a milestone moment for Nottingham Forest, as they prepare for their fourth consecutive season in England's top flight. The betting operator's logo will appear on the front and center of Nottingham Forest's home shirts, providing Bally Bet with prominent exposure at the stadium, The City Ground in Nottingham.
[1] Nottingham Forest FC Official Website [2] The Guardian [3] Sky Sports News
- With the upcoming 2025/26 Premier League season upon us, Nottingham Forest Football Club has partnered with Bally's Corporation, bringing sports betting operator Bally Bet to the forefront as the front-of-shirt sponsor.
- This collaboration, fitting seamlessly with Nottingham Forest fans worldwide, not only positions Bally Bet as a principal commercial partner but also aligns with the growing trend in the Premier League of betting or gambling companies securing front-of-shirt sponsorships.
- Bally's Corporation aims to capitalize on this opportunity, aiming to offer its global brand and exceptional entertainment options within the sports and digital verticals, catering to knowledgeable bettors seeking a more engaging betting experience.
- The partnership promises to introduce new audiences to Nottingham Forest, as Bally Bet intends to deliver engaging experiences to both bettors and football fans alike, making a meaningful impact both locally and internationally.
