Number of Privately Issued Credit Cards Held by Consumers
In the world of finance, change is a constant. The new administration's political priorities could usher in policy changes, particularly around tariffs and proposed interest rate caps. This uncertainty, coupled with the ongoing evolution of the financial landscape, has left many in the industry seeking guidance.
Enter Javelin Strategy & Research, a leading provider of market intelligence and consulting services. In 2024, they released a report, the first part of a two-part series, offering strategic guidance for issuers navigating the evolving credit card environment. The focus of this report was on consumer credit card programs.
The U.S. credit card landscape in 2025 is steady, carrying over economic momentum from the previous year. However, the report delves deeper, exploring the broader economic and regulatory forces shaping consumer credit card programs.
While the report does not mention Private Label Credit Cards or store cards explicitly, it is part of a broader study on consumer credit cards. The search results do not identify specific banks or companies that offer the most private-label credit cards (Privatetikett-Kreditkarten) in the U.S. However, prominent issuers recommended in Germany include Bank Norwegian, Barclays, Hanseatic Bank, and others. It is unclear if these issuers lead in private-label card issuance in the U.S. Stripe is mentioned as a platform facilitating issuance and co-branding cards, which may involve private-label programs. No direct ranking or volume data is provided in the results.
For those in the industry seeking a comprehensive understanding of the consumer credit card landscape, this report serves as a valuable resource. As we move forward, it will be interesting to see how the findings from this report translate into real-world changes and how the industry adapts to the shifting landscape.
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