On a bi-weekly basis, I join a gathering of unfamiliar individuals for a communal gathering of embraces, referred to as a "cuddle puddle".
In the heart of Bedford, UK, a unique wellness journey unfolds within the walls of a yoga studio's therapy room. Meet Samii Wood, a 41-year-old professional cuddle therapist who has made a splash in the world of alternative therapies.
Samii Wood embarked on her cuddle therapy journey in January 2025, following her enrolment in a training program offered by Cuddle Professionals International. Her path led her to a profound understanding of the science of touch, the benefits of cuddling, and the ethics of cuddle therapy.
Wood's sessions are known for their emotional intensity, a testament to the transformative power of human connection. She approaches each client with love and respect, a quality that is palpable during the sessions. Wood believes that bodies respond differently to hugs given with love and respect, and this intention shines through in her practice.
One of Wood's most notable projects is Hug100, launched in April 2023. This initiative invites participants to offer 20-second hugs to strangers on the street. If successful, Hug100 would result in 10,000 hugs being given out by the end of the day. Wood is planning a huge cuddle day on 27 September, aiming to have 100 people commit to hugging another 100 people.
Wood's cuddle therapy services have been met with widespread acclaim. Clients report reduced stress levels, anxiety, and feelings of loneliness after sessions. Communicating what clients need and want regarding touch is a significant breakthrough for many, and Wood's ability to create a safe and consensual space is commended.
In addition to individual sessions, Wood offers group cuddle services. She conducts these sessions in her unique setting, a boat in Bedford. Wood's 'hugging movement' encourages physical connection and the exploration of the healing power of human touch.
Despite the success of her practice, there is no information available about the organization that trained Wood to become a professional cuddle therapist. However, her dedication to her craft and the positive impact she has on her clients speak volumes about her commitment to her work.
Samii Wood's cuddle therapy sessions are more than just a physical experience; they are a journey of emotional healing and connection. As she continues to spread her 'hugging movement', Wood remains excited about the future of cuddle therapy and its potential to help people flourish and grow through human touch.
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