Online advocacy group actively supports the expansion and popularity of internet-based gambling activities
The European leader in the gaming industry, Rank Group, is planning to enhance its online presence in the UK's gambling market. According to the CEO of Rank, Ian Burke, the crossover between online and land-based gaming is considered a key aspect of the potential growth strategy for the company.
Rank Group operates 55 casinos and 97 Mecca venues across the UK. Burke believes that these extensive land-based operations present a significant opportunity for online leadership. He sees the integration of online and land-based gaming experiences as a potential advantage for online expansion.
The Rank Group is introducing a loyalty programme in its land-based casinos and bingo halls. This programme is designed to encourage players to participate in both online and land-based gaming. Players will earn points that can only be used online, incentivising them to engage in online games.
The loyalty programme is being modified to be applicable online as well. This move is intended to further strengthen Rank's online activities and attract more players to its digital platforms.
Burke believes that the crossover between online and land-based gaming will increase profits for the company. He suggests that the integration of these two aspects could be a key strategy for the group's success. The potential for Rank to become online leaders in the gaming market is linked to this crossover, according to Burke.
The Rank Group is looking to leverage its influence on the British gambling market to boost its online activity. By offering seamless experiences that span both online and land-based games, Rank aims to attract more players and solidify its position as a leader in the industry.
