Partner of TableTrac receives updates; new client secured in Nevada
In a significant move, the Barton Club 93 Casino is installing CasinoTrac's high-speed, secure, and unified PlayerLINQ network as part of a comprehensive property remodel and renovation. This decision is in line with GLM Gaming's strategy to leverage advanced technology solutions to reach their operational goals and grow their business.
The PlayerLINQ network, designed by CasinoTrac, is a suite of products aimed at enhancing casino operations and improving patron engagement. Here are some of its key features and benefits:
Key Features of PlayerLINQ Network
- Real-Time Data Integration: PlayerLINQ connects slot machines, table games, and other casino devices into a unified network, providing real-time data access and monitoring.
- Comprehensive Player Tracking: This feature enables casinos to track player activity across gaming devices, providing detailed insights into player behavior, preferences, and play patterns.
- Integrated Marketing and Promotional Tools: PlayerLINQ supports personalized marketing campaigns by leveraging player data for targeted offers, promotions, and rewards.
- Seamless Device Connectivity: The network is compatible with a wide range of slot machines, electronic table games, and other casino floor devices, allowing for a unified management platform.
- Secure and Compliant: PlayerLINQ is designed with security and regulatory compliance in mind to protect patron data and ensure adherence to gaming regulations.
- Player Rewards and Loyalty Programs: The network facilitates easy enrollment and management of loyalty programs, enhancing player retention through points, tiers, and prize tracking.
- Multichannel Communication: PlayerLINQ supports communication with patrons via SMS, email, and in-casino alerts to keep players informed and engaged.
Benefits for Casino Operations
The PlayerLINQ network offers several benefits for casino operations, including:
- Operational Efficiency: Real-time data helps management optimize floor operations, machine placement, and staff allocation.
- Enhanced Decision Making: Analytics and reporting provide actionable insights on player behavior and game performance.
- Improved Regulatory Reporting: Automated data collection simplifies compliance with gaming authority requirements.
- Reduced Downtime: Networked devices allow for faster issue detection and troubleshooting.
Benefits for Patron Engagement
The benefits for patron engagement include:
- Personalized Experience: Tailored promotions and rewards increase player satisfaction and loyalty.
- Faster Rewards Redemption: Integrated systems make it easier for players to track and redeem points or benefits.
- Engaging Communication: Multichannel messaging keeps players informed about events, bonuses, and new casino offerings.
- Convenient Access: Mobile and digital integration enables players to interact with the casino ecosystem effortlessly.
The Barton Club 93 Casino is not the only casino benefiting from CasinoTrac's solutions. The Border Inn Casino has also expressed regret for not implementing CasinoTrac's solution sooner. President Cang Quach stated that CasinoTrac enhances the customer experience and improves gaming staff efficiency.
In a similar vein, the Border Inn Casino is installing CasinoTrac's high-speed, secure, unified, and stable PlayerLINQ network. They will also be using CTLoyalty for patron and club management, CasinoTrac's bonusing, auto-tiering, and reflexive rewards functions, and KTMobile for patron connectivity and cardless ease.
The Barton Club 93 Casino is upgrading from a classic system to a comprehensive technology stack featuring enhanced loyalty, bonusing, and operations capabilities. They will be implementing DataTrac for loyalty, marketing, operations data analytics, and visualizations, and GLM Gaming is installing the CasinoTrac CMS system.
Chad Hoehne, President and CEO of Table Trac, stated that they are thrilled to expand their footprint in Nevada with these installations. Christian Goode, President and CEO of GLM Gaming, expressed excitement about investing in and deploying new technology.
The new technology being deployed is expected to enhance the patrons' experience on and off property. This expansion at Barton's Club 93 and at Border Inn Casino is a testament to Table Trac's CMS-first technology position.
- In alignment with GLM Gaming's strategic objectives, the Barton Club 93 Casino and the Border Inn Casino are installing advanced technology solutions from CasinoTrac, such as the PlayerLINQ network and our CMS system, to streamline business operations, improve patron engagement, and foster growth in the casino-and-gambling industry.
- The integrated PlayerLINQ network, implemented by both casinos, offers a multitude of features including real-time data integration, comprehensive player tracking, and personalized marketing tools, aimed at boosting operational efficiency, fostering decision-making, and enhancing casino-goer experiences in the finance, technology, and business sectors.
