PhD Promotes Joshua Palau to the Position of Chief Media and Activation Officer
Joshua Palau Appointed as Chief Media and Activation Officer at PHD U.S.
Joshua Palau has been named as the Chief Media and Activation Officer (CMAO) at PHD USA, a part of the Omnicom Media Group. Prior to this new role, Palau held the position of Chief Investment Officer at Spark Foundry (Publicis Media, USA).
Palau brings a wealth of experience in digital media strategy and implementation to his new position. He was previously responsible for the activation and optimization of consumer health brands at Bayer North America, where he managed end-to-end marketing and media strategy. This experience extends to managing marketing and media strategy for consumer health brands, as well as optimizing and measuring the performance of media campaigns across all channels.
One of the most significant achievements in Palau's career was a two-year digital transformation at his previous company, during which he built an in-house model and optimized media campaigns across all channels. This transformation was a substantial undertaking, demonstrating Palau's long-term strategic approach and commitment to the project.
In his new role at PHD U.S., Palau will oversee the development of integrated solutions for clients, manage media and activation duties, and develop integrated solutions for clients. The optimization and measurement aspects of his previous digital transformation may have direct relevance to his responsibilities at PHD U.S., particularly in terms of media optimization and measurement.
Catherine Sullivan, CEO at PHD U.S., expressed her excitement about Palau's appointment, stating, "Joshua Palau exemplifies the talent and experience being onboarded to deliver on our offer and keep us relevant for the future."
Palau's appointment comes as a newly created position at PHD U.S., further demonstrating the agency's commitment to staying at the forefront of the digital media industry. With his extensive experience and strategic approach, Palau is well-positioned to drive growth and innovation at PHD U.S. in the coming years.
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