Pirelli Tire's John Godfrey discusses adopting advanced digital management systems
Pirelli, the renowned tyre manufacturing company, has announced its commitment to further progress down the path of digital transformation in the coming year. This strategic move aims to enhance efficiency in transportation and sourcing, as well as ensure timely deliveries and mitigate potential disruptions or threats.
A key concern for Pirelli is data ownership and control, especially with the increasing volume of data generated through new systems. The company values leveraging internal data securely and effectively for improving analytics and delivering more innovative logistics solutions. To achieve this, Pirelli places a high priority on ensuring its workforce is prepared for and aligned with technological changes.
One of the ways Pirelli is achieving this is through the integration of security features through digital tools. Real-time GPS tracking of product shipments is a security feature implemented by Pirelli, enhancing delivery accuracy and risk management. This feature allows Pirelli to quickly respond to security incidents or risk management issues, ensuring continuity and minimising disruptions.
Pirelli's strategic goals for investments include cost efficiency, return on investment (ROI), and proactive decision-making. The company also emphasises the importance of predictive analytics for smarter logistics planning and reducing surprises in the supply chain. This approach allows Pirelli to anticipate potential issues and take action before they become problems, further enhancing efficiency and reliability.
In line with these goals, Pirelli has announced its intention to develop its logistics system together with IBM. This partnership is expected to bring advanced technologies and expertise to Pirelli, accelerating its digital transformation and helping the company stay at the forefront of the industry.
In conclusion, Pirelli's digital transformation strategy is focused on enhancing efficiency, ensuring security, and leveraging data for smarter decision-making. By prioritising these areas, Pirelli is positioning itself for success in the digital age and demonstrating its commitment to delivering the best possible service to its customers.
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