Pop Mart surpasses $2 billion in sales during the first half of 2025, thanks to Labubu's efforts
Pop Mart, a Chinese toy company, has reported a staggering 397% increase in net income to 4.57 billion yuan ($636 million) in the first half of 2025. This impressive growth has catapulted the company's market valuation to a staggering $38 billion, surpassing industry giants such as Barbie-maker Mattel, Nerf-seller Hasbro, and Hello Kitty-owner Sanrio combined.
The success of Pop Mart can be attributed to the popularity of its Labubu monsters, a character created by Hong Kong-based artist Kasing Lung. These adorable creatures have become a must-have accessory among wealthy collectors, often dangling from designer bags like Hermès Birkin. In the first half of 2025, Labubus accounted for 34.7% of Pop Mart's total revenue, amounting to 4.81 billion yuan ($669.88 million).
Pop Mart's toys are generally priced higher in international markets, generating more revenue. This trend is expected to continue as the company plans to open around 100 more outlets outside China in 2025, in addition to the 571 stores and 2,597 automated robot shops it already has across 18 countries and regions. The company aims to expand mainly into international markets such as the United States, Europe, and Southeast Asia in the next two years, with a goal of opening around 1,000 new retail stores across these regions.
Pop Mart's revenue from Labubu sales alone amounted to 13.88 billion yuan ($1.93 billion) in the first half of 2025, representing a 204% year-on-year increase. Shares in the company have also risen more than 200 percent in the last year, reflecting investors' confidence in its future growth.
Pop Mart's expansion into international markets is expected to result in foreign sales surpassing domestic sales in 2025, with North America outperforming Southeast Asia. The company's toys are already a hit in the region, with celebrities like Lisa, Rihanna, David Beckham, and Marc Jacobs fueling the worldwide craze for Labubus.
In summary, Pop Mart's impressive growth in the first half of 2025 has cemented its position as a global toy powerhouse. With its strategic expansion plans and the continued popularity of Labubus, the company is well-positioned for further success in the years to come.
Read also:
- Understanding Hemorrhagic Gastroenteritis: Key Facts
- Stopping Osteoporosis Treatment: Timeline Considerations
- Trump's Policies: Tariffs, AI, Surveillance, and Possible Martial Law
- Expanded Community Health Involvement by CK Birla Hospitals, Jaipur, Maintained Through Consistent Outreach Programs Across Rajasthan
