Porsche plans to retire the Boxster and Cayman models next month, a decision that comes despite their combined sales surpassing those of the Panamera and Taycan. Let's dive into the reasoning behind this dramatic move.
In a surprising move, luxury car manufacturer Porsche has announced that the 718 family of sports cars, including the Boxster and Cayman models, will be discontinued next month.
The 718, which entered the Porsche line in 1997 with attainable price points and modest horsepower ratings, has been a staple of the brand. Known for its mid-engine design, the Boxster epitomizes the idea of a sports car, with the engine situated in the middle of the car.
Despite not being the lowest-volume model at Porsche, the 718 has been outselling the Taycan and Panamera. In 2025, deliveries of the 718 are up by 50%, a growth rate higher than the 911's sales decline of 20%. The 718 has also been siphoning off sales of the 911, a testament to its popularity.
Prices for a top-of-the-line Boxster can now exceed $100,000, reflecting the model's enduring appeal. However, the decision to discontinue the 718 comes as Porsche shifts its focus towards electric vehicles.
Porsche plans to introduce a two-door electric sports car with a mid-engine feel and typical Porsche design by the second half of the decade. The electric Boxster, as it is expected to be called, will be available only after 2027. This aligns with Porsche's commitment to offer these models exclusively as electric vehicles, postponing availability to at least 2027.
Production of the Boxster and Cayman is expected to be exhausted in the U.S. market by the middle of 2026. This decision, while bold, is not without its challenges. Cancelling a car that is pointed up in sales takes guts, especially when EVs that don't have the name Model 3 or Model Y have all been abject failures in the U.S. market.
As Porsche evolves, it's clear that the focus is shifting towards sport utility vehicles. In 2025, the Macan and Cayenne made up 64% of Porsche's U.S. sales. With the discontinuation of the 718, it remains to be seen how the market will respond to Porsche's electric sports car offerings in the coming years.
The Boxster and Cayman, as soft-top and hardtop versions respectively, have been beloved by sports car enthusiasts for decades. Their departure from the Porsche line will undoubtedly leave a void, but it also signals a new era for the brand.
In the meantime, the 718 continues to reign supreme, handily outselling the Taycan and Panamera in 2025. As we bid farewell to these iconic models, we can't help but look forward to what the future holds for Porsche and its electric sports cars.
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