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Prada's Autumn-Winter 2025 collection embraces a messy, tech-challenging aesthetic in its beauty concept

At Prada's A/W25 fashion show, Guido Palau and Lynsey Alexander challenged traditional beauty norms for women through creative hairstyles and make-up choices.

Disheveled charm in Prada's A/W 2025 collection clashed with the domination of big tech algorithms
Disheveled charm in Prada's A/W 2025 collection clashed with the domination of big tech algorithms

Prada's Autumn-Winter 2025 collection embraces a messy, tech-challenging aesthetic in its beauty concept

In the world of fashion, Prada's A/W 2025 collection, titled "Raw Glamour," is making waves as it challenges conventional beauty norms and questions the meaning of femininity. Co-creative directors Miuccia Prada and Raf Simons present a collection that is a clear pitch for liberation, offering a refreshing departure from the 'derivative and expected.'

The show notes ask questions about the definition of femininity, and the collection subverts typical codes of 'feminine beauty.' Hair stylist Guido Palau and make-up artist Lynsey Alexander were responsible for creating the unique looks for the show. Hair was backcombed to look unwashed and slept on for several days and nights, while complexions had a bare appearance, with lips given just a touch of balm.

Meanwhile, the make-up focused on 'unkempt' eyebrows, using Prada Beauty's new Pradascope mascara and soon-to-be-released eye pencils. The hair at the crown of models' heads was given a dynamic twist through the use of static electricity to create loose strands.

Carey Mulligan played a roster of different personas in the Prada S/S 2025 campaign, donning various wigs by Guido Palau. The collection continues the exploration of these themes started at the recent Prada womenswear and menswear seasons.

In addition to the fashion, the Prada A/W 2025 collection features a series of short stories written by author Ottessa Moshfegh. Known for her clear, intense language and exploration of dark, complex themes, Moshfegh's works often speak to an unwillingness to conform to societal expectations dictated by America.

The questions about beauty standards for women are ever-evolving and infinite, but during a time of political regression, they are even more urgent to ask. Miuccia Prada and Raf Simons seem to be emphasizing the urgency of questioning beauty standards in the context of technological progression and political regression.

For those interested in learning more about the Prada A/W 2025 collection, the Prada website (prada.com) is a great place to start. The collection presents a grown-up version of a woman taking a decidedly darker road through life, rejecting the 'clean girl aesthetic' and multi-step routines, and offering a bold statement about the importance of questioning and redefining beauty standards.

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