Projected Pro AV Revenue Growth Trends to 2030, According to AVIXA
The Pro AV industry is expected to experience significant growth in the coming years, with a forecasted increase of $70 billion by 2030. According to a report by market research institution AVIXA, the industry's revenue is projected to rise from $332 billion in 2025 to $402 billion by 2030.
The growth of the Pro AV industry is being driven by several factors. Operation efficiency, cost reduction, and immersive experiences are key market drivers for AV over IP, a technology that enables content distribution and system control via IP networks and is now a mainstream aspect of AV installations.
The hybrid workplace and the experience economy are two forces shaping and driving demand in the Pro AV industry. Businesses are fostering a symbiotic relationship between workplace transformation and entertainment-driven experiences by investing in AV technology. This is particularly evident in the increasing centrality of software and cloud solutions, which enable remote management and scalability, in AV operations.
Innovations in audio and visual experiences delivery are also playing a significant role in the evolution of the Pro AV industry. Key innovations include AV over IP, software and cloud, artificial intelligence (AI), and extended reality (XR). AI is enhancing system intelligence, aiding in design, programming, and labor augmentation, while XR is gaining traction in entertainment, retail, and education sectors.
The Pro AV industry's growth was initially predicted to reach $325 billion by 2024, but the revised growth rate is $321 billion due to macroeconomic pressures. Despite this, the industry is expected to outpace the global GDP growth by 0.8 percentage points.
India is the current standout performer in the Asia-Pacific (APAC) region for Pro AV growth. The corporate sector remains the largest buyer segment for Pro AV solutions, but its growth is slowing. Government, military and energy, and utilities sectors are accelerating, which indicates a shift in the industry's focus.
Sean Wargo, VP of market insight at AVIXA, stated that the Pro AV industry remains well positioned for long-term success. Strategic investment in emerging technologies, regional diversification, and cross-industry collaborations will be key to unlocking more opportunities in the Pro AV industry.
The IOTA report, a comprehensive analysis of the Pro AV market, provides a global perspective on the size of the industry. The report underscores the potential for growth and innovation in the Pro AV industry, making it an exciting space to watch in the coming years.
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