ReelMetrics' unveiled index discloses the video slots' attractiveness towards high-profile gamers
Rewritten Article:
Check out the ReelHot Slot Rankings, a groundbreaking invention by our pals at ReelMetrics – available right now on our site! This game-changing index provides unparalleled insights into the top-performing slot titles in the gaming industry.
ReelMetrics has stepped up its game by merging its list of top-performing slot games with data about how players interact with these games, grouped based on their bankrolls and play frequency. The new index reveals spins per hour, theoretical win, and average bet for the top-ranked titles in each of the three player segments – providing some serious poker face insight!
Nick Hogan, co-founder and CEO of ReelMetrics, explains this revelation corrects a massive deficiency in the gaming world. "We don't have a gaming-specific unified segmentation model," he said. "This blend of data points gives game operators a better understanding of which games significantly boost loyalty among high-value players."
Hogan, along with ReelMetrics' CFO William Schoofs and former Caesars executive John Boushy, started the company a decade ago and have evolved into the world's largest gaming data aggregator. About five years ago, the company shifted its focus to player behavior.
"We began by aggregating game configurations and analyzing performance data, but it quickly became evident that we needed a deeper dive," Hogan states. "As soon as we added behavioral analysis, everything began to make sense."
The new index is based on data from over half a million slot machines, millions of player profiles, trillions of gaming sessions, and approaching one trillion bets. This quarter, the monthly indexes will focus on premium and core games, physical reels, and video poker. Premium and core indexes will be refreshed six times a year, while physical reels and video poker indexes will be published quarterly.
ReelMetrics' groundbreaking Cupid Segmentation Model places players into one of three tiers. Each segment is further divided:
- Top Players: This group represents only 3-5% of the overall player population but consistently generates 25-40% of total slot revenue.
- Medium Players: This group encompasses 25-30% of players and 55-60% of slot revenue – fast, frequent players with above-average bets.
- Everyone Else: This segment covers the remaining majority (65-75%) of players, who typically generate less than 20% of slot revenue.
Hogan emphasizes the importance of a gaming industry segmentation model, as nearly 80% of new slot titles fail to make a mark. "When operators align their slot offerings with customer preferences, the value becomes more evident," he said. The new index sets a new standard for aligning slot offerings with customer preferences.
The index is based on formal retail product marketing practices, encouraging operators to approach slot inventories with a "category management" perspective, focusing on demand-based prioritization that highlights long-term player appeal and high-performance core and premium titles.
Welcome to the future of slot game analytics – the ReelHot Slot Rankings are here and ready to take your gaming strategy to the next level!
- ReelMetrics' latest innovation, the ReelHot Slot Rankings, is a groundbreaking index that provides insights into top-performing slot titles in the gaming industry, based on data collected from over half a million slot machines, millions of player profiles, trillions of gaming sessions, and approaching one trillion bets.
- The new index not only lists the top-performing games but also reveals spins per hour, theoretical win, and average bet for the top-ranked titles in each of the three player segments, offering a unique perspective on game prioritization and player behavior.
- The gaming industry has long struggled with a lack of a unified segmentation model, but ReelMetrics' groundbreaking Cupid Segmentation Model addresses this deficiency by placing players into one of three tiers: Top Players, Medium Players, and Everyone Else, each with distinct characteristics and revenue contributions.
- With nearly 80% of new slot titles failing to make a mark, the ReelHot Slot Rankings can help operators by aligning their slot offerings with customer preferences through a 'category management' perspective, focusing on demand-based prioritization that highlights long-term player appeal and high-performance core and premium titles.
