Reliance Retail expands into the realm of Ayurvedic beauty with the launch of Puraveda on Tira
Reliance Retail's New Ayurvedic Beauty Brand, Puraveda, Debuts Under Tira
Reliance Retail's beauty platform, Tira, has launched a new Ayurvedic beauty brand named Puraveda. This significant addition to Tira's growing Own Brands portfolio marks a significant step in the company's mission to bring intentional, meaningful beauty experiences to consumers.
Puraveda blends India's ancient wellness traditions with modern scientific innovation, offering holistic and conscious self-care products beyond just aesthetics. The brand debuted with a portfolio of over 50 products spanning skincare, haircare, and body care.
The products are organized into four distinct, ingredient-led ranges, each with a unique wellness focus. The ranges include:
- Dhara: Offers deep nourishment using ingredients like Chandan (Sandalwood), D-Panthenol, and Lavender.
- Niyama: Encourages mindful skincare rituals with Kumkumadi, Squalane, and Vetiver.
- Sama: Promotes harmony and calm, featuring Gulaab (Rose), Tocopherol (Vitamin E), and Hibiscus.
- Urja: Focuses on revitalization and energizing the skin with Mulethi (Licorice), BHA, and Mogra (Jasmine).
Each range combines Ayurvedic "hero" ingredients with clinically proven actives to deliver sensorial, effective beauty experiences that reflect balance, vitality, and well-being. Puraveda's products are cruelty-free and designed to be accessible both online and in Tira stores, Reliance Retail's omni-channel beauty destination launched in 2023, delivering to over 98% of Indian pincodes.
Bhakti Modi, Co-founder and CEO of Tira, highlighted that Puraveda redefines beauty as a deeper connection to self-care, making traditional Ayurvedic wisdom relevant and available in a modern context. Subscribing to the newsletter offers the latest insights and analysis about the brand.
The website does not mention any specific advertisements in the provided text. However, the mobile app provides real-time updates and allows users to save their favorite articles. The website does not provide information about any new features or updates in the mobile app.
With Puraveda, Tira invites consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible. The brand's community includes over 2 million industry professionals, further emphasizing its relevance and impact in the beauty industry.
In Bhakti Modi's words, Puraveda embodies the powerful harmony of India's timeless wellness heritage and the precision of modern innovation. The brand does not mention any specific information about animal testing, implying it is cruelty-free.
- The new Ayurvedic beauty brand, Puraveda, has marked a significant step in Reliance Retail's mission to offer meaningful beauty experiences.
- Puraveda blends India's ancient wellness traditions with modern scientific innovation, providing holistic self-care products beyond just aesthetics.
- The brand debuted with over 50 products spanning skincare, haircare, and body care.
- The products are organized into four distinct ranges, each with a unique wellness focus.
- Dhara provides deep nourishment through ingredients like Sandalwood, D-Panthenol, and Lavender.
- Niyama encourages mindful skincare rituals using Kumkumadi, Squalane, and Vetiver.
- Sama promotes harmony and calm with Rose, Vitamin E, and Hibiscus.
- Urja focuses on revitalization and energizing the skin with Licorice, BHA, and Jasmine.
- Each range combines Ayurvedic "hero" ingredients with clinically proven actives for sensorial, effective beauty experiences.
- Puravid's products are cruelty-free and accessible both online and in Tira stores.
- Tira's omni-channel beauty destination, launched in 2023, delivers to over 98% of Indian pincodes.
- Subscribing to the newsletter offers the latest insights and analysis about Puravid'a.
- The mobile app provides real-time updates and allows users to save their favorite articles.
- The website does not mention any new features or updates in the mobile app.
- With Puravid'a, Tira invites consumers to embrace Ayurveda through thoughtfully formulated products.
- The brand's community includes over 2 million industry professionals.
- Puravid'a embodies the powerful harmony of India's timeless wellness heritage and modern innovation.
- The brand does not mention any specific information about animal testing, implying it is cruelty-free.
- News about Puravid'a's growth can be found in business and lifestyle publications.
- Fashion-and-beauty influencers have been promoting Puravid'a on social media.
- Food-and-drink blogs have featured articles about trying Puravid'a products.
- Home-and-garden websites have published articles about surrounding oneself with Puravid'a products.
- Relationship experts have discussed using Puravid'a products in self-care routines for personal growth.
- Pet care bloggers have written about using Puravid'a products for pet skincare.
- Travel bloggers have included Puravid'a in their packing lists for wellness retreats.
- Car enthusiasts have debated the benefits of incorporating Puravid'a usage into their car care routines.
- Bookworms have shared their experiences reading about Ayurveda and Puravid'a in education-and-self-development books.
- Students have discussed Puravid'a in classes related to personal growth and well-being.
- Politics discussions have included opinions on the impact of Puravid'a and its connection to the broader casino-culture and pop-culture.
