Research reveals increasing dissatisfaction with digital technologies
In the realm of Corporate Real Estate Management (CREM), a significant shift is underway. According to a recent study involving 303 real estate decision-makers from various industries, central structures continue to dominate, with 66% of companies organizing their real estate tasks in centrally controlled CREM units.
The study also reveals that global awarding currently stands at 12%, with most companies preferring a more targeted approach. Supra-regional bundling is a common trend in facility management, accounting for 51%, while local single awarding is on the decline.
Interestingly, the study found that only 14% of respondents believe that digitalization can unlock new business models in real estate management, a figure that was higher at 23% in 2024. However, 82% of respondents see potential in digital solutions for more efficient processes and optimized workflows, and 71% for optimized workflows specifically.
Bernd Fisel, Associate Partner at Drees & Sommer, stated that many digital concepts are currently failing due to a lack of concrete implementation and stringent project planning. Despite these challenges, companies are seeking more targeted control over their services, with a trend towards specialization emerging. Specialized awarding has increased to 43%, and object-based awarding has lost significance, decreasing from 58% to 41%.
The study also sheds light on the increasing importance of ESG strategies. The proportion of companies with a consistent ESG strategy has risen from 24% in 2024 to 39%. Central CREM units are seen as a means to implement strategies uniformly, control costs more transparently, and integrate ESG goals more effectively.
By hiring specialized firms, companies aim to improve quality, enhance traceability, and make services more adaptable. In facility management, regional awarding of services remains the dominant model, but there is a shift towards more targeted control.
The results of this study provide valuable insights into the current trends and future directions in corporate real estate management. As digitalization and ESG strategies continue to gain importance, it is clear that companies are seeking ways to improve efficiency, quality, and adaptability in their real estate operations.
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