Robert Zé takes on brand representation role at Betsson
Get Ready for Betsson's Latin American Push!
Swedish iGaming titan, Betsson Group, announced its bold move into Latin America, snagging soccer icon, Zé Roberto, as their new brand ambassador. This three-year partnership will see the football legend promoting Betsson's offerings across various platforms.
Let's Celebrate Roberto with Betsson!
Through a short video on the Betsson Brasil YouTube channel, the company officially welcomed Roberto to the team. Expect an influx of social media content dedicated to the former midfielder, reveling in his illustrious career. In addition to digital promotion, Roberto will participate in live activations, meeting fans, having conversations, and snapping photos!
With a career that saw him play for powerhouse teams like Real Madrid, Bayern Munich, and Brazil's National Team, Betsson hopes Roberto's fame will help them capture Latin America's competitive sports market.
Why Zé Roberto?
From Betsson's Commercial Director for LATAM and Southern Europe, Andrea Rossi, "Zé Roberto is the ideal strategic partner we sought to amplify Betsson's brand prominence in Brazil." Rossi believes that the renowned footballer's popularity will skyrocket Betsson's global recognition, eventually fueling the company's growth. To make matters more impressive, consider this global and multi-brand agreement enables Betsson Group to use Zé Roberto's prestige to promote its brands worldwide.
Earlier this month, Betsson sealed another deal, becoming the official and exclusive sportsbook partner of the 2022 CONMEBOL Copa América Feminina, a prestigious South American women's soccer event. Last May, Betsson partnered with Kalamba Games, elevating its content offerings on European brands.
This strategic partnership with Zé Roberto is part of Betsson Group's broader plan to expand its influence in Latin America. By combining the appeal of football and sports legends, Betsson seeks to engage a broader audience, eventually increasing its customer base in the region.
- Betsson Group intends to utilize Zé Roberto, their new brand ambassador, to promote sports betting offerings across various platforms.
- In addition to digital promotion, Zé Roberto will participate in live activations, sharing his fame and engaging with fans in person.
- Roberto's association with powerhouse teams like Real Madrid, Bayern Munich, and Brazil's National Team is expected to help Betsson capture Latin America's competitive sports market.
- The global and multi-brand agreement allows Betsson Group to use Zé Roberto's prestige to promote its brands worldwide, enhancing its global recognition.
- Recently, Betsson became the official and exclusive sportsbook partner of the 2022 CONMEBOL Copa América Feminina, a prominent South American women's soccer event.
- By partnering with football legends and offering diverse casino-games, Betsson strives to expand its influence in Latin America, ultimately increasing its customer base in the region.
