Royal Tradition Persists with 16th Generation Lineage of the Crown's Influence
In a significant move for Toyota, Akio Toyoda, the company's President, unveiled the all-new 16th generation Crown on July 15, 2022. The new model, which has been developed as Toyota's flagship, will be available in approximately 40 countries and regions.
Akio's management style at Toyota has been compared to the "Iemoto" structure in traditional Japanese culture, emphasising a strong focus on quality, comfort, and diversity. This philosophy is evident in the new Crown, a car that Akio views as a vehicle for everyone, regardless of age or gender.
The essence of a Crown is hard to pin down, but it is about people, emotions, and a commitment to excellence. Akio shared his fond memories of the second-generation Crown, which he travelled in during his childhood and witnessed its win at the first Japanese Grand Prix. These memories have undoubtedly influenced the development of the new model.
The new Crown will be offered in four distinct variations, each designed to cater to different customer needs. Akio expressed gratitude to his staff, suppliers, and dealers for their efforts in making ever-better cars. The development team aimed to make the new Crown an ever-better car, focusing on customer happiness and the car's spirit.
The development of the new Crown was sparked by a rejection of a partial redesign of the previous generation. Akio suddenly suggested developing a sedan version during a test drive, an idea that initially surprised his team. The development team turned to the chief engineers of past Crown generations to understand the car's history and intent.
Akio Toyoda's personal connection and love for the Crown are clear. Upon first seeing the new Crown's design, he said "This looks interesting", and later, after driving it, he exclaimed "Now that is a Crown". Nakajima's development team's motto for the new Crown is "Your Flagship".
The development team sought guidance from the chief engineers of past Crown generations to ensure that the new model maintained the spirit of its predecessors while moving forward. Akio emphasised the importance of Toyota's chief engineer system in establishing the company's car development system.
The 16th generation Toyota Crown is a newly redesigned model, but specific details about its features or release were not found in the provided search results. However, it is clear that the new Crown represents a significant step forward for Toyota, embodying Akio Toyoda's vision for a flagship sedan that is truly for everyone.
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