Ruffles Launches Ad Campaign in Mexico: Encouraging Men to Ease Up on Society's Pressures and Embrace their Authentic Selves
In the vibrant marketplace of Mexico, PepsiCo's snack brand Ruffles has unveiled a groundbreaking campaign titled "Libra tu Sabor" or "Unleash Your Flavor". This six-month campaign, developed by New Macho - a male marketing specialist division within the U.K.-based agency BBD Perfect Storm, aims to redefine the portrayal of men.
The campaign is not an advertisement per se, but a strategic move to showcase men as most attractive when they are confidently and openly being themselves. The leading man behind this concept is Carlos Garcia.
The idea for the campaign was born from research commissioned by PepsiCo, which aimed to understand how men in Mexico cope with societal expectations. The findings revealed that many men struggle with the demands to adopt a persona not aligned with their true values.
The campaign, therefore, seeks to challenge these norms and encourage men to embrace their individuality. By doing so, it hopes to create a more inclusive and authentic representation of masculinity in Mexico.
PepsiCo has emphasised that this campaign is part of its ongoing efforts in one of its largest marketplaces. The campaign is currently being executed in Mexico, with the leading man, Carlos Garcia, spearheading the initiative.
The "Libra tu Sabor" campaign is a significant step forward in the representation of men in Mexico, demonstrating that confidence and authenticity are key to attractiveness. As the campaign continues to unfold, it is expected to inspire many and foster a more accepting society.
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