Safaricom's Gaming Conference Signals African Esports Boom
Safaricom, a leading telecommunications company in Africa, has hosted its first-ever Gaming Conference in Nairobi. Themed 'Level Up Africa: Unlocking Gaming Potential in Africa', the conference highlighted the role of gaming in shaping the continent's digital future and may signal a turning point for African gaming and esports.
Safaricom's Gaming Conference in 2025 marked a significant milestone, bringing together gamers, developers, influencers, investors, and pop culture fans. It was not the company's first foray into esports, having previously hosted the Pro Series Gaming tournament and MobiPlay Challenge. Industry leaders discussed crucial issues such as policy, protection for African gamers, and the blurring line between gaming and betting.
The conference featured prominent gamers like Brian, known as theeBeast, and Shirley, who shared their journeys and reflected the realities of Africa's esports scene. Safaricom's Chief Consumer Business Officer, Fawzia Ali-Kimanthi, emphasized that gaming is more than just play, offering talent, creativity, and opportunity.
Safaricom, with its influence and resources, is positioned to empower developers, fund startups, strengthen esports leagues, and elevate African stories through gaming. The company aims to move from sponsorship to ecosystem building through initiatives like the Spark Accelerator, supporting creators and fostering growth in the African gaming and esports scene.
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