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Samba TV hiring Frank Sueltmann for growth in DACH and Nordics regions

Samba TV, with a focus on AI-driven media insights, has tapped Frank Sültmann to spearhead its regional marketing strategies in the DACH region and Nordic countries. This appointment stems from Samba TV's rapid expansion in these regions. Sültmann, boasting over two and a half decades of...

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2025 September 9 . 12:30 AM

2 min read

Samba TV recruits Frank Sueltmann to drive growth in DACH and the Nordics regions

Samba TV hiring Frank Sueltmann for growth in DACH and Nordics regions

Samba TV Expands Operations in Northern Europe with New Appointment

In a strategic move to further its global reach, Samba TV, a privacy-focused measurement company, is expanding its operations in the Northern European region. The expansion involves a partnership with Acxiom in 40 new markets and the appointment of Frank Sueltmann as the regional lead.

Frank Sueltmann, who joined Samba TV in June 2021, brings a wealth of experience to his new role. Before joining Samba TV, he was employed at GumGum for a year and a half between 2023 and 2025, and at OMD Hamburg for nearly three years between 2019 and 2022.

In his new position, Sueltmann will oversee Samba TV's commercial strategy, client partnerships, and market expansion. His leadership is considered crucial in further building Samba TV's presence in Europe.

Samba TV's mission is to make independent, privacy-focused measurement globally scalable. To achieve this, the company's AI-powered platform combines first-party TV viewership data with billions of digital signals. This allows advertisers and agencies to connect viewership and engagement across platforms, offering more precise planning, increased efficiency, and better measurability.

The expansion and appointment are indicative of Samba TV's commitment to its mission. Aden Zaman, Chief Commercial Officer of Samba TV, stated that Europe is a strategic growth market for the company. The aim is to make Samba TV's measurement solutions more widespread, making it an indispensable partner for brands and agencies in a privacy-focused future.

The search results do not provide information about the person leading Samba TV in the Northern European region or the exact year they started there. However, it is clear that with the addition of Frank Sueltmann, Samba TV is poised to make significant strides in the region.

The expansion and appointment are strategic moves to accelerate Samba TV's mission. By partnering with Acxiom in 40 new markets and strengthening its leadership in Europe, Samba TV is positioning itself to make a lasting impact in the advertising industry.