Samsung television and monitor users now have access to Microsoft's AI assistant, learn about its functionality here.
Samsung is set to enhance the user experience of its upcoming range of TVs and smart monitors, as the tech giant integrates Microsoft's Copilot AI.
Previously, Samsung has dabbled in artificial intelligence with features like Bixby, its dedicated voice assistant across its flagship Galaxy devices. However, with Copilot, the company aims to take a significant step forward.
Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics, stated that Copilot makes it fun and easy to quickly get what you need through tailored experiences.
Microsoft's AI CEO, Mustafa Suleyman, plans to transform Copilot into more than just a digital assistant, turning it into a real friend and companion. The integration of Copilot AI across Samsung's flagship devices is a step towards achieving this vision.
Panos Panay, who oversees the integration of Copilot AI into Samsung's flagship devices and is responsible for the further development of Copilot AI at Microsoft, is leading this initiative.
The new features being shipped to Copilot AI by Microsoft are yet to be seen on Samsung TVs. However, it is expected that Copilot on Samsung TVs will function as an AI companion in the living room, allowing users to generate custom TV backgrounds and get show recommendations based on viewing habits.
Copilot AI will be accessible via the Samsung Tizen OS home, Samsung Daily+, and Click to Search on Samsung TVs. Users can access Copilot AI in Samsung TVs via a voice command or click of the remote.
Microsoft recently added Copilot Appearance to the AI chatbot, giving it an expressive face that reacts and speaks during conversations. While the Copilot Appearance feature is currently in the early phase and is being rolled out in waves for users in the United States, the United Kingdom, and Canada, it is expected to add a personal touch to the user interaction with Copilot on Samsung TVs.
Samsung's integration of Copilot AI mimics the setup we already have on mobile devices, allowing users to search, learn, and engage with content directly from their TV. The reception of Copilot on TVs remains to be seen and it will be interesting to see the feedback it gets.
It is yet to be determined whether Copilot will be a significant improvement to the tech used in streaming services like Netflix. However, with its focus on personalised and intelligent features, Samsung's integration of Copilot AI aims to make the user experience richer and more intuitive, building on Samsung Daily+'s capabilities.
The new devices will ship with Copilot AI built into the screen display, promising a seamless and engaging user experience. As we move towards a more AI-driven future, the integration of Copilot AI into Samsung's flagship devices marks an exciting step forward in the world of consumer technology.
