Saudi Quantum Secures $2.6 Million Seed Funding for Enhancing Brand Growth Through Product Trials and Analytics Usage
Article Title: Jeddah-Based Marketing Startup Quantum Secures $2.6 Million Seed Funding
In a significant development for the marketing industry in the MENA region, Jeddah-based startup Quantum has successfully closed a seed round of $2.6 million. The investment was co-led by Tech Invest Com and Vision Ventures, with participation from 500 Startups and angel investors.
Founded by Omar Malaikah in 2018, Quantum aims to revolutionize the marketing landscape by offering online tools that enable marketers to launch and grow brands effectively. The funds raised will be utilized to further enhance Quantum's proprietary technology, expand the team, and strengthen its operations in the MENA region.
Quantum's technology segments and builds accurate consumer profiles based on demographics, interests, shopping habits, and more, enabling targeted sampling. This innovative approach allows marketers to create seamless digital processes for product trials, utilizing consumer-behavior analysis to make real-time decisions, optimize their campaigns, reduce costs, and scale their businesses.
The startup's services extend beyond targeted sampling, encompassing ecommerce media buying through partnerships with popular ecommerce websites and apps, focus groups, and live events. Quantum's platform matches brands with their specific target audience across its partners, after creating a brief that outlines their objectives and the audience they wish to reach. Once approved, the campaign begins with Quantum handling the logistics and distribution (in case there are samples), and offering real-time reports and insights.
Quantum currently operates in 12 cities across Saudi Arabia and Kuwait and plans to expand its footprint to the UAE and Egypt using the new funds. The startup's efforts have already yielded impressive results, with over 6 million targeted samples delivered to date for local and international brands such as Nestle, Pepsico, Mondelez, Kimberly-Clark, Goody, Savola, Sadafco, and many others.
The value Quantum brings to brands is second to none, according to Kais Al Essa, Founding Partner and CEO of Vision Ventures. Al Essa emphasized that Quantum digitizes offline marketing activities with real-time metrics and numbers, a first in the region. He anticipates that Quantum's abilities will increase with the use of big data and analytics.
Hashim AlAwadi, CEO of Tech Invest Com, shared similar sentiments, highlighting that Quantum's technology enables targeted sampling, a game-changer in the marketing industry.
The article was published in Jeddah, Saudi Arabia, and was written by Zubair Naeem Paracha, Founder at xA tech, who can be reached on LinkedIn, Twitter, or zubair@our website.com. Paracha is also building Qraar, a career discovery and development platform for millennials in MENA.
The article also discusses other tech-related news in the MENA region, such as Saudi vacation rental platform Gathern, Fahy Studios, and Pakistani fintech Abhi.
This investment in Quantum underscores the growing interest in the MENA region's tech startups and the potential they hold for transforming various industries, including marketing. As Quantum expands its operations and improves its technology, it is poised to make a significant impact on the marketing landscape in the MENA region.
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