Shaping Consumer Culture: Disclosed by 160over90, Key Innovators, Mediums, and Goods Identified
In a significant discussion at the Brandweek panel, hosted by Seth Matlins, the executive vice president of cultural strategy and insights at agency 160over90, the emergence of gender fluidity in fashion was identified as a key trend.
Jeanne Yang, a creator and producer at entertainment company Anonymous Content, was among those who emphasized the shift away from assigning specific colors and silhouettes to people based on gender. This shift, according to Yang, is a positive development that signifies progress towards a more inclusive and fluid approach to fashion.
The discussion centred around various trends in fashion, with a particular focus on gender fluidity. One of the examples that was brought up was Vin Diesel's outfit choice at the MTV Europe Music Awards in 2003, where he wore a leather skirt, a cultural nod to Scottish kilt fashion.
Yang's statement regarding Diesel's outfit choice in 2003 and its hypothetical implications if made today was particularly noteworthy. She suggested that if such a choice were made today, it would not require justification. This sentiment expresses a potential shift in societal attitudes towards unconventional fashion choices over time.
The implication is that individuals can wear any fashion item without needing justification or explanation. Yang further stated that one no longer needs an asterisk when wearing something in fashion. This statement underscores the progress being made towards a more accepting and inclusive fashion landscape.
The Brandweek panel, through its discussion, highlighted the importance of embracing and celebrating gender fluidity in fashion. The conversation signifies a broader conversation about the evolving nature of fashion and its relationship with gender. As society continues to evolve, it's clear that fashion will continue to be a reflection of these changes.
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