Shein conducts an inquiry following the usage of Luigi Mangione's image for clothing promotion
In a recent development, fashion retailer Shein has found itself in the midst of controversy after an image of Luigi Mangione, a man accused of carrying out an assassination-style killing last year, was used to advertise a patterned short-sleeve shirt on their platform.
The image, which was provided by a third-party vendor, was prominently displayed on Shein's website, retailing for approximately $10. However, the origin of the image and the duration of its use have not been specified.
In response to this, Shein has taken swift action. They have vowed to review their monitoring processes, and have promised to take appropriate action against the vendor in line with their policies. A Shein spokesperson stated that they have stringent standards for all listings on their platform, and they are currently conducting a thorough investigation into this matter.
Shein has also confirmed that they have removed the image of Mangione from their platform. The third-party vendor that provided Mangione's image for model integration at Shein is not publicly disclosed.
Prosecutors at the United States Attorney's Office for the Southern District of New York have declined to comment about the image. Mangione has pleaded not guilty to the murder of UnitedHealthcare CEO Brian Thompson, and if convicted, prosecutors are seeking the death penalty.
The trial date for Mangione has not been set. ABC News analysis could not conclusively determine if artificial intelligence was used to generate the image. Shein, in their investigation, are also looking into the possibility of AI involvement.
Shein's investigation comes at a time when the fashion industry is under increasing scrutiny for its ethical practices. This incident raises questions about the vetting process for images used in advertising and the responsibility of fashion retailers in ensuring the authenticity and appropriateness of their content.
Shein's commitment to reviewing their internal processes and taking appropriate action against the vendor is a positive step towards addressing these concerns. As the investigation continues, it remains to be seen what further actions will be taken in response to this incident.
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