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Shopee Local Highlights Dododots and Siti Khadijah as Innovation Pioneers in the 'Cerita Kita, Cara Kita' Series

E-commerce giant Shopee participates in Merdeka festivities, showcasing support for local business expansion in Kuala Lumpur, Malaysia, as announced by Media OutReach Newswire on August 30, 2025.

Local e-commerce platform Shopee Rai highlights Dododots and Siti Khadijah as pioneers of...
Local e-commerce platform Shopee Rai highlights Dododots and Siti Khadijah as pioneers of innovation, emphasizing their unique stories through the initiative 'Our Story, Our Way'.

Shopee Local Highlights Dododots and Siti Khadijah as Innovation Pioneers in the 'Cerita Kita, Cara Kita' Series

Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, has partnered with several homegrown brands to help them succeed in the digital space. One such partnership is with Siti Khadijah, a pioneer in premium prayerwear with 60 stores in Singapore and Indonesia.

Siti Khadijah and Shopee have teamed up to expand Siti Khadijah's footprint, as part of their collaboration for the Merdeka-Fest. The partnership was officially announced in August 2023. Khairul Idham Ramdzan, the Chief Operating Officer of Siti Khadijah, and Puan Padzilah Enda Sulaiman, key figures at the brand, are excited about this venture.

Shopee is a trusted partner in growth, committed to helping brands and entrepreneurs thrive in e-commerce. As part of Sea Limited (NYSE: SE), a leading global consumer internet company, Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily.

The collaboration with Siti Khadijah is not Shopee's first foray into supporting local brands. Shopee has a firm commitment to promoting an inclusive and sustainable digital ecosystem, and helping more people access and benefit from digital services.

Another brand that Shopee has partnered with is Dododots, which is redefining skincare for young Malaysians. Esther Erin and Ethan Wong, co-founders of Dododots, lead the company as the Chief Marketing Officer and Chief Operating Officer respectively. Ethan Wong is known for innovating in the field of skincare, particularly with pimple patches. Dododots has 5,500 retail stores in 10 countries.

Sea's mission is to better the lives of consumers and small businesses with technology. Shopee enables businesses to digitalise and grow their online presence, contributing significantly to the region's digital economy.

With Shopee's help, brands like Siti Khadijah and Dododots can reach a wider audience and expand their operations. As more brands join the Shopee platform, the digital economy in Southeast Asia and Taiwan continues to grow and thrive.

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