Snapchat and VMLY&R Partner to Encourage Gen Z Voting in U.K. Local Council Elections
Snapchat Employs Augmented Reality to Encourage Youth Participation in Local UK Electoral Processes
In a bid to engage young voters ahead of the U.K. local council elections on May 6, Snapchat and VMLY&R have teamed up to create a unique political platform. The partnership has resulted in the development of a Snapchat AR Lens called "Speech to Street."
The "Speech to Street" AR Lens, the winning entry of last year's Snapchat Creative Council brief, was developed by the design studio "Squint/Opera." This innovative Lens aims to encourage young people to express their political issues in an engaging and interactive manner.
Research commissioned by Snap and VMLY&R revealed that mental health is the most important issue for young voters, with 40% of respondents identifying it as a priority. The cost of living and the availability of health care followed closely behind, with 26% and 27% of respondents, respectively, listing these as their top concerns. These issues have played a significant role in shaping the "Speech to Street" AR Lens.
By using the "Speech to Street" Lens, users can voice their political opinions and concerns, contributing to a broader conversation about the issues that matter most to young people. This platform offers a unique opportunity for young voters to engage with politics in a way that is both fun and meaningful.
The "Speech to Street" AR Lens is more than just a tool for expressing opinions; it's a call to action. By encouraging young people to participate in the political process, Snapchat and VMLY&R are working to ensure that the voices of the next generation are heard.
In a time when political engagement among young people is more important than ever, the "Speech to Street" AR Lens is a powerful tool for change. Whether you're a seasoned political activist or simply eager to make your voice heard, the "Speech to Street" Lens is a great place to start. So, download Snapchat today and join the conversation. Your voice matters.
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