Social Media Blunders Writers Often Commit

In the digital age, authors are increasingly turning to social media platforms to promote their work. However, it's essential to avoid common pitfalls that can hinder success.

According to one author, self-obsession is the number one mistake an author can make on social media. Constantly pushing sales pitches and neglecting to engage with readers can drive potential fans away. Instead, sharing insights, behind-the-scenes content, and valuable information can help build a connection with readers and foster loyalty.

Another mistake authors should avoid is assuming their book appeals to everyone. Defining a clear, specific target audience is crucial to effective marketing. Stretching thin across multiple platforms without strategy can dilute marketing efforts and reduce impact.

Neglecting to build a professional online presence is also a common error. A simple but credible author website and consistent engagement on one primary social media platform aligned with the target readers are key. Overlooking customer centricity and market orientation can lead to poor book visibility and reduced sales.

Adopting a "build it and they will come" mindset is another pitfall. Successful marketing starts with understanding readers' needs and engaging with them, not just promoting the product.

Ignoring planning and timing can also harm an author's marketing efforts. Starting book marketing at least six months before publication is crucial to build momentum and visibility. Overlooking the importance of email marketing alongside social media can also limit an author's reach.

Relying solely on marketing professionals who may not understand the book's content deeply can lead to factual errors or weak messaging. Active involvement from the author is necessary to ensure accurate and effective communication.

A weak or inconsistent social media presence can also reduce an author's visibility online, making it difficult to attract potential readers. Avoiding self-promotion due to discomfort or imposter syndrome can also hinder marketing effectiveness.

Tricking people into following an author or engaging in follow/unfollow practices on Twitter is not only annoying but also egotistic. Building a genuine following requires engagement, contribution to a community, and providing value to readers.

Responding to negative reviews on social media is also discouraged. It's best to focus on engaging with positive feedback and using constructive criticism to improve future work.

The author's debut novel has been on sale for less than a month, but they've already encountered the practice of follow/unfollow on Twitter. This practice, while annoying, can be expected in the competitive world of social media marketing.

The author advises against responding to these practices and instead encourages authors to focus on engaging with readers and contributing positively to a community. This approach can help make people care about an author's work and ultimately lead to increased sales and engagement.

This article was contributed by Michael Cristiano, who works in editing and acquisitions for Curiosity Quills Press. Cristiano suggests that authors post interesting and unrelated content to attract readers, rather than relying on unrelenting "Buy My Book!" messages. The Insta-Direct Message after following an author on Twitter or liking an author on Facebook is also a practice to be avoided, as it can come across as pushy and off-putting.

In conclusion, navigating social media marketing as an author requires careful planning, strategy, and a focus on building genuine connections with readers. By avoiding common pitfalls and engaging in meaningful and valuable interactions, authors can maximise their book promotion success.

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