Sports betting company BetMGM partners with the Las Vegas Aces for WNBA involvement
BetMGM, a leading sports betting and online gaming company, has announced a multiyear partnership with the Las Vegas Aces, marking a significant step in championing women's sports and enhancing fan engagement.
In this partnership, BetMGM will serve as an authorized gaming partner of the WNBA through 2027, offering exclusive experiences, advertising, and charitable efforts to fans of the Las Vegas Aces.
Exclusive Perks and Experiences
As part of the deal, BetMGM will provide Las Vegas experiences linked to the Aces and WNBA. One such event is a high-profile draft party inside the BetMGM Sportsbook at ARIA Resort & Casino. This event includes insider insights, real-time pick reactions, and is hosted by former All-Pro quarterback Matt Ryan. Winners receive perks like a three-night stay at The Cosmopolitan of Las Vegas, round-trip flights, fine dining, spa credits, and a $6,000 MGM Resorts credit for dining and other amenities.
Advertising and Promotional Initiatives
BetMGM has integrated the Las Vegas Aces and WNBA into their marketing campaigns to promote women's sports. The company also features sports legends as brand ambassadors, enhancing their visibility in digital platforms and VIP events, which aligns with their broader sports promotion strategy.
Charitable Initiatives
While the specific charitable initiatives involving BetMGM and the Las Vegas Aces are not detailed, BetMGM emphasizes responsible gambling and community engagement in their promotions. However, a notable charitable component of the partnership is that for every steal made by the Aces at Michelob ULTRA Arena, BetMGM will donate $50 to The Just One Project to help provide meals to families facing food insecurity.
Online Gaming and Digital Content
BetMGM will also offer WNBA tickets and experiences for VIP members, as well as advertising placements during nationally televised WNBA games, co-branded digital content and features on wnba.com/WNBABet, and the first-ever WNBA-themed online slot game, available exclusively on its platform in jurisdictions where iGaming is permitted.
Signage and Arena Presence
The partnership includes prominent signage at Michelob ULTRA Arena, located in Mandalay Bay Resort and Casino. BetMGM players will also receive exclusive perks such as courtside access to pre-game shootarounds and premium VIP seating.
The partnership was announced during The Just One Project, a nonprofit committed to increasing access to food, resources, and supportive services in Southwest Nevada.
Expansion into Missouri
In addition to the partnership with the Las Vegas Aces, BetMGM has entered into a deal with Century Casinos, a Colorado-based casino entertainment company, marking its entry into Missouri.
This partnership between BetMGM and the Las Vegas Aces is set to last through the 2027 season, with both parties looking forward to a fruitful and engaging collaboration.
- BetMGM is serving as an authorized gaming partner of the WNBA through 2027 for the Las Vegas Aces, offering exclusive events, advertising, and charitable initiatives.
- The partnership includes a high-profile draft party inside the BetMGM Sportsbook at ARIA Resort & Casino, where winners receive luxury perks such as a three-night stay at The Cosmopolitan of Las Vegas.
- In addition to gaming initiatives, BetMGM will feature the Las Vegas Aces and WNBA in their marketing campaigns, promote women's sports, and offer WNBA tickets and experiences for VIP members.
- The partnership will feature a WNBA-themed online slot game, available exclusively on BetMGM's platform in jurisdictions where iGaming is allowed, as well as advertising placements during nationally televised WNBA games.
- Beyond the Las Vegas Aces, BetMGM has entered into a deal with Century Casinos, expanding their presence into Missouri.
