Sports car manufacturer Vauxhall is planning a rebranding initiative with the upcoming next-generation Corsa, aiming to revamp its image and focus on sportier models.
Vauxhall Kicks Off Development of Next-Generation Corsa, Shifting Focus on Sportiness
Vauxhall has announced the commencement of work on the next-generation Corsa, marking a significant step forward for the British automaker. This news comes alongside a revised strategy for the brand, which was earlier planned to solely offer electric cars from 2028.
The new Corsa, expected to launch in 2027, will be based on Stellantis's STLA Small platform and will be an electric vehicle (EV) only. This decision is a flexible and pragmatic response to the market's slower shift to EVs, according to Vauxhall's CEO, Florian Huettl.
Jean-Philippe Imparato, Stellantis Europe boss, has mentioned the Corsa GSE Vision Gran Turismo as an initial thinking for brands moving into more "white space". This term refers to Vauxhall's focus on sportiness, a strategy that is also evident in the new Mokka GSE, another expression of the brand's push into this area.
The new Corsa, priced around €25,000, is part of Vauxhall's next generation of models focusing on sportiness. Due to the nature of the STLA Small platform, the new Corsa will require larger batteries to accommodate its electric powertrain.
It's worth noting that the current Internal Combustion Engine (ICE) Corsa is expected to continue in production alongside the new electric Corsa. This move is not a pause or a rowing back on EV development, but rather a strategic adjustment to market conditions.
Florian Huettl described the new Corsa concept as a great illustration of the next step for the brand, emphasizing the focus on building sportiness while maintaining approachable and affordable cars. The development of the new Corsa is being led by Opel, with the CEO, Florian Huettl, actively involved with Opel's new models including the Corsa.
The shift to electric vehicles (EVs) in the market is slower than expected, according to Florian Huettl. However, Vauxhall is planning to become a sportier brand within the Stellantis group, with the new Corsa being just one example of this ambition.
In conclusion, the development of the next-generation Corsa marks a significant milestone for Vauxhall, as it navigates the transition to electric vehicles while maintaining its focus on sportiness. The new Corsa, expected to launch in 2027, is set to be an affordable and sporty EV that will appeal to a wide audience.
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