Sports company, Sportradar, unveils "Bettor Sense" intended to enhance Responsible Gambling (RG) initiatives.
In a significant move towards promoting responsible gambling, BETesporte, a leading betting operator in Brazil, has partnered with Sportradar to implement the Bettor Sense solution. This groundbreaking AI-powered tool is designed to enhance responsible gambling efforts by detecting early signs of gambling-related risks and enabling personalised interventions to protect consumers.
The Bettor Sense solution, introduced by Sportradar Group AG, is based on behavioural research and cutting-edge technology. It provides operators with a proactive, data-driven solution that promotes safer gambling and compliance with regulatory standards.
Tom Mace, Sportradar's SVP, Integrity & Regulatory Services, Product & Strategy, commented on the partnership, stating that it is an important milestone in Sportradar's ongoing mission to help shape secure and sustainable sports betting and iGaming industries.
Marcos Pereira, CEO of BETesporte, welcomed the partnership, emphasising that protecting the integrity of sport and the trust of users is the top priority for BETesporte.
By adopting Bettor Sense, BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. This move reinforces BETesporte's commitment to consumer protection and compliance in Brazil's newly regulated market.
In addition to the Bettor Sense solution, BETesporte has also joined Sportradar’s Integrity Exchange, a global network for sharing information on suspicious betting activity aimed at combating match-fixing and corruption in betting.
The value that companies place on data and technology to meet industry standards is increasing, and this partnership is a testament to that. The Bettor Sense solution is intended to usher in a new era in consumer protection technology that can be deployed on a large scale.
BETesporte is dedicated to a responsible and ethical betting environment aligned with regulatory standards. This partnership allows BETesporte to act quickly and efficiently to protect users, strengthen brand reputation, and meet rising expectations around end-user protection.
In summary, Bettor Sense enhances responsible gambling by:
- Detecting risky gambling behaviour early through AI analysis.
- Enabling personalised and timely interventions to protect users.
- Helping operators comply with regulations and improve brand reputation.
- Being adopted first by BETesporte in Brazil, which integrates it with broader industry efforts to ensure gambling integrity.
Sportradar is committed to helping shape secure and sustainable sports betting and iGaming industries, and this partnership with BETesporte is considered a significant step in that direction. Many other similar partnerships are expected to follow, as the industry continues to prioritise responsible gambling and consumer protection.
[1] Source: Sportradar Press Release
[5] Source: BETesporte Press Release
- BETesporte, a leading Brazilian betting operator, has partnered with Sportradar to implement the Bettor Sense solution, an AI-powered tool designed to promote responsible gaming by detecting early signs of gambling-related risks and enabling personalized interventions.
- Tom Mace, Sportradar's SVP, stated that the partnership is an important milestone in Sportradar's mission to help shape secure and sustainable sports betting and iGaming industries.
- By adopting Bettor Sense, BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business, reinforcing its commitment to consumer protection and compliance in Brazil's newly regulated market.
- In addition to the Bettor Sense solution, BETesporte has also joined Sportradar’s Integrity Exchange, a network for sharing information on suspicious betting activity aimed at combating match-fixing and corruption in betting.
- BETesporte, with this partnership, is dedicated to a responsible and ethical betting environment, integrating Bettor Sense with broader industry efforts to ensure gambling integrity, and acting quickly and efficiently to protect users and meet rising expectations around end-user protection.
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