Sportsbook giant BetMGM partners with the Las Vegas Aces to venture into the Women's National Basketball Association.
The multi-year partnership between BetMGM and the Las Vegas Aces marks a significant milestone, making the WNBA champions the first professional women's team to secure a top sportsbook and iGaming agreement.
This partnership encompasses several key components:
- Sponsorship Perks and Advertising Placements: BetMGM sponsors content tied to the Aces, incorporating branded media placements, special fan promotions, and advertising across digital platforms. This includes fan engagement campaigns and social event activations throughout the 2025 WNBA season, significantly enhancing the Las Vegas Aces’ visibility and marketing presence.
- Fan Engagement and Community Initiatives: The partnership includes entering into collaborative activations focused on community and fan programs, which are locally tailored to engage the Las Vegas area. These efforts aim to integrate sports, entertainment, and betting in innovative ways to benefit fans and the broader community.
- Strategic Significance: This deal sets a precedent for sportsbook partnerships with professional women's teams, reflecting BetMGM’s commitment to championing women’s sports and expanding responsible gaming initiatives within this segment.
BetMGM will offer WNBA tickets and experiences for VIP members, and sponsorship extends across the Las Vegas Aces' social media channels. Prominent signage for BetMGM will be displayed at the Michelob ULTRA Arena in Mandalay Bay Resort and Casino.
Adam Greenblatt, CEO of BetMGM, expresses excitement about partnering with the WNBA and the Las Vegas Aces. Lance Evans, Senior Vice President of Sports and Sponsorships at MGM Resorts International, emphasizes the role of the Las Vegas Aces in establishing Las Vegas as a premier global sports and entertainment destination.
In a charitable move, for every steal made by the Aces at Michelob ULTRA Arena, BetMGM will donate $50 to The Just One Project, a nonprofit aiming to increase access to food, resources, and supportive services in Southwest Nevada.
Moreover, BetMGM plans to launch the first-ever WNBA-themed online slot game, available exclusively on its platform in jurisdictions where iGaming is permitted. The partnership also includes hosting gameday events at Mandalay Bay and other MGM Resorts properties, and BetMGM players will receive exclusive perks such as courtside access to pre-game shootarounds and premium VIP seating.
MGM Resorts International looks forward to hosting gameday events at Mandalay Bay and other properties for both local and visiting fans to engage with their favourite basketball teams. The partnership between BetMGM and the Las Vegas Aces is set to last through the 2027 season.
- The collaboration between BetMGM and the Las Vegas Aces, known as casino-and-gambling partners, will launch the first-ever WNBA-themed online casino-games, exclusive to BetMGM's platform.
- The sports betting industry is unprecedentedly involved in women's sports, as BetMGM has secured a top sports betting agreement with the WNBA champions, the Las Vegas Aces.
- Besides sports betting, the partnership encompasses various elements including casino-personalities, such as Adam Greenblatt, CEO of BetMGM, who expressed excitement over the deal.
- In the 2025 WNBA season, sports fans can enjoy basketball games at the Michelob ULTRA Arena in Mandalay Bay Resort and Casino, where prominent signage for BetMGM will be displayed.
- To further engage with the community, the partnership involves social event activations and community programs focused on sports, entertainment, and betting in Las Vegas, resulting in a casino-and-gambling destination for WNBA and basketball enthusiasts.
